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Why It’s Time to Stop Worrying About Your Marketing Reports
Effective data analytics can provide the means to drive your business forward. Whether you’re a company doing your marketing in-house, or you’re an agency doing

the Adobe Marketing Cloud API
We’re pleased to announce the Adobe Marketing Cloud API as the latest addition to our ever-increasing list of preconfigured data connectors.

11 Facebook Principles That Will Improve Your Marketing
More than 1.7 billion people worldwide use Facebook. That’s almost 25% of the Earth’s population – a colossal number. Sure, some might predict the social

When’s the Best Time to Email? The Art of Email Timing
In 2019, nearly 294 billion emails were sent daily. To maximize email open rates, you need to deliver your content at an optimal time. Email

12 Important KPIs Every Marketer Should Be Measuring
Being a marketer in today’s increasingly data-driven world is no easy task. There’s gigabytes of data coming your way every single day – data that

7 Features You’ll Love About The New Adverity Insights
Adverity was founded on the belief that data can radically improve how agencies and their customers connect, understand and interact with each other. Today, we