Updated on May 10th, 2021 Google Tag Manager (GTM) is a powerful tool that lets you add and edit tracking codes (tags) without much intervention from the IT department. It is much more convenient to control all your tags in one dashboard rather than having them scattered across your website’s source code. But creating and managing tags, […]
Updated: May 7th, 2021. Even though this topic might sound way too basic for some of you, remember that there are nuances you should keep in mind. In this blog post, I’ll describe several ways how to install Google Tag Manager on a website, highlighting the pros and cons of each option. Just in case you haven’t […]
Updated: May 7th, 2021 If you’re just starting with web tracking and have absolutely no prior technical knowledge of the web, you might be confused about which Page variables (in Google Tag Manager) to use when. Questions like “what is the difference between Page Path and Page URL?” might be quite common. That’s why I’ve […]
Updated: May 6th, 2021. We’ve all been there: you open Google Tag Manager, set up tags, triggers and variables properly (at least you thought so), but that new implementation doesn’t work. You read that super awesome 5-step tutorial few more times, but it doesn’t help. You feel stuck, irritated and decide it’s enough GTM for today. The […]
Updated: May 5th, 2021. When I first heard about Google Tag Manager (GTM) in early 2013, I felt a bit confused. At that time I had no idea that tag management was a thing at all, so naturally, I found myself questioning what is Google Tag Manager? What’s the difference between Google Analytics events and GTM events? And nowadays I actually […]
Marketers often face a dilemma: how to split the available budget between conversion-focused campaigns and the brand-building ones? Here are the top three tips on how to make the balance work.
If your website is using some no-name video player, there is a very high chance that this is a generic HTML5 video player. If you want to track its engagement with Google Tag Manager, you will need to do some additional configuration. In this blog post, I will show how to track HTML5 video player […]
Even though Google Analytics 4 offers some built-in video tracking capabilities, there might still be some cases where you will need to do additional configuration in Google Tag Manager. And I wanted to cover different situations, from simple ones to more complex ones. In today’s blog post, I will show you how to track videos […]
Once you have all the data in one place, it’s time to put it to use. Here are 3 tips on how to set up your visual data stories to drive business growth.