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We all like to think of our content and landing pages as the best, however sometimes, the bounce rate tells a different story. But what exactly is the bounce rate? How is it calculated and what are the industry standards? And most importantly, how do you improve it? That is exactly what you’ll discover in […]
If you are just starting to get a grip on Google Tag Manager, click tracking is probably one of the most demanded things you want to implement. There are many clickable elements on your website and you want to understand how website visitors are interacting with them. In this blog post, we will take a […]
In the analytics industry, we have had some time to come to terms with Apple’s Intelligent Tracking Prevention (ITP) and its impact on our ability to track Safari users across multiple sessions. The WebKit team continues to push forward in their efforts around consumer data privacy to protect users from cross-domain tracking, with their latest […]
Most marketers think that improving website performance is a technical thing. And it is, but only to a certain extent. There are many areas where a skilled marketer can make a difference, and turn the company website into a real business performer.
Aiming to be proactive in your work is something that you can easily declare, but is complicated to execute. Having the right tools would help you a lot in getting on the fast track. “AI-driven, proactive analytics can open up a whole new depth of marketing projects, giving you the ability to make better decisions […]
When using Google Meet in business, an office background will give you a more professional look than, say, a background of a beach or a forest. In October of 2020, Google introduced the ability to replace your background in Google Meet. While Meet includes a number of stock backgrounds, you can upload one or more […]
G Suite bundles are great stuff for the management of the business and various teaming activities. Even G Suites’ basic edition has a great deal of a full product suite that has company email and document storage. It has major 3 editions- Basic, Business, and Enterprise. All the 3 are premium editions, and it is […]
The overall aim of your blog is to help your audience with the issues they struggle with while also educating them on what they need to know to do business with you. That’s too much responsibility for just one article, so each blog post you publish can be thought of as a piece of your […]
Updated: April 2020 Did you know that video content gets 20% more attention and reaches 3 times the amount of people than a standard blog post? Or that online videos will account for more than 80% of all consumer internet traffic in 2020? There’s no denying it, video is powerful. Still, there are some types […]
In an ideal world, every page or post you publish would rank and bank. That’s not always the case though – sometimes a page just doesn’t perform as well as you’d hoped. But what if you could potentially fix that? Here’s an example of how we brought a dead page back to life. Without building […]