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Before realizing why being insights-driven is important for companies of all sizes, we need to understand what does an organization need to have in order to become (and remain) insights-driven. Here’s what a panel of experienced managers and marketers think are the crucial elements.
Throughout most industry discussions, the necessity of becoming “insights-driven” keeps popping up as a major topic. Here we take a look at what it means, and why is it so important for your business in 2021.
Updated: July 22nd, 2021. Note: Even though some screenshots are using the older version of GTM preview mode, that does not change the essence of this blog post and you should still find the answer. You have configured a tag in Google Tag Manager, enable Preview and Debug mode, try to test it but it […]
Updated: July 19th, 2021 Google Tag Manager is awesome and I cannot imagine a work day without it. It lets me, as a non-developer, manage tracking codes, control simple and complex rules, and much more. What if my colleague wants to start tracking a particular form? Easy! Need to implement a heat map tracking tool? […]
Google Tables is a product that originated in Area 120. No, Area 120 is not a place in the Nevada desert where aliens are studied. It’s the name for Google’s in-house incubator. Tables was launched in September 2020. It can be viewed as a middle ground between spreadsheet software and database software. Visually, Tables has […]
Here are two ways to superscript in Google Docs. 1. Highlight a character and then select Format > Text > Superscript from the menu. 2. Highlight a character. Click Ctrl + . on a PC. Click ⌘ + . on a Mac. Automatic superscripts in Google Docs Superscripting footnotes If you want to add a […]
We eyeballed the data for more than a million Google My Business (GMB) websites across ten countries to answer the question: Should a GMB website be your business’s only site? First — A Quick Primer on Google My Business Websites Any business that has a Google My Business profile (most do) can create a […]
Lately, I have noticed an increasing number of people complaining about duplicate events in their Google Analytics 4 debug view. Sometimes the reasons for this are quite obvious, but sometimes they were a bit trickier than I initially anticipated. If you are seeing something similar in your GA4 DebugView, you have come to the right […]