Effective data analytics can provide the means to drive your business forward. Whether you’re a company doing your marketing in-house, or you’re an agency doing the job on behalf of someone else, your marketing efforts need to be always in line with your – or your client’s – business objectives.
We’re pleased to announce the Adobe Marketing Cloud API as the latest addition to our ever-increasing list of preconfigured data connectors.
More than 1.7 billion people worldwide use Facebook. That’s almost 25% of the Earth’s population – a colossal number. Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. And if you’re not active on Facebook, chances are, your competitors are. This […]
In 2019, nearly 294 billion emails were sent daily. To maximize email open rates, you need to deliver your content at an optimal time. Email timing is an art, dependent on several factors. To learn how to get perfect timing for your email delivery, read this guide. You’ll soon benefit from increased open rates and […]
Being a marketer in today’s increasingly data-driven world is no easy task. There’s gigabytes of data coming your way every single day – data that is transformed into insights, and insights that you then have to decide whether to focus on or not. In making that decision, you first need to set yourself clear marketing […]
Adverity was founded on the belief that data can radically improve how agencies and their customers connect, understand and interact with each other. Today, we are proud to announce the upcoming release of the NEW Adverity Insights, the latest and most powerful version of our visual analytics platform. Find out about a few handpicked highlights below! […]
Sun Tzu, a Chinese military general who wrote “The Art of War” once said, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” And so it is with any social media campaign embarked upon without strategy or tactics. No matter the situation — when the two aren’t […]
Compared to Universal Analytics, Google Analytics 4 offers more built-in tracking capabilities. This includes file downloads, outbound clicks, scroll tracking, and more. But did you know that the built-in scroll tracking in Google Analytics 4 tracks only when someone scrolls below the 90% percent mark of the page height? What if you want to track […]
Big data is all around us – whether or not that fact occurs to us on a daily basis. Well, for all of you marketers out there, it surely does. Data has become one of the most important indicators of the success or failure of a marketing strategy. You rely on the insights derived from […]
Disclosure: This is a guest post from Investors Club, a leading brokerage for people looking to sell their websites. If you’ve decided it’s time to sell up you’re going to want to make sure you’re getting a good ROI on all of your hard work. But, whether you’ve built the site from the ground up […]
