Regarded by many as the most popular CMS (content management system) we have today, WordPress has an impressive number of users worldwide. If you’re considering its services, the first inquiry you probably thought about was, “Is WordPress free or not?” You can use, modify, and tweak the open-source software to your heart’s content without worrying […]
Email metrics have been around for a while now. They help marketers in many ways, primarily with streamlining their email marketing strategy and optimizing the leads funnel. By parsing the right kind of data, you can peg down how subscribers are reacting to your emails. You can also know if you’re connecting with the right […]
Throughout most industry discussions, the necessity of becoming “insights-driven” keeps popping up as a major topic. Here we take a look at what it means, and why is it so important for your business in 2021.
As we all know the importance of catchy taglines, we should understand that a business name should catch your customers’ interest. So as soon as you come up with a name that best represents your business, make sure to have it registered before someone else does. The only way to do it is to find […]
With the rise of various businesses in the eCommerce world, two of the most popular platforms stood out. Woocommerce vs Shopify dominated the market and established their names in providing solutions for different businesses. Entrepreneurs who want to build a powerful and effective eCommerce store have the dilemma of which one to go for. While […]
If you’re familiar with website building, you may have come across the terms domain and subdomain. On the surface, you may think it is self-explanatory but answering the question “What is a subdomain?” needs a bit more context. To help you better understand, we’ll discuss the definitions and other relative topics that go along with […]
Updated: July 22nd, 2021. Note: Even though some screenshots are using the older version of GTM preview mode, that does not change the essence of this blog post and you should still find the answer. You have configured a tag in Google Tag Manager, enable Preview and Debug mode, try to test it but it […]
Updated: July 19th, 2021 Google Tag Manager is awesome and I cannot imagine a work day without it. It lets me, as a non-developer, manage tracking codes, control simple and complex rules, and much more. What if my colleague wants to start tracking a particular form? Easy! Need to implement a heat map tracking tool? […]
This is a story on how the world’s leading destination management company turned the COVID-19 crisis into an opportunity to grow stronger, with the help of data.
Let me start by sharing a screenshot with you. See those emails by Wayfair and Sleeknote and the image beside the subject line?That’s exactly what BIMI (Brand Indicators for Message Identification) is all about.It is an email specification through which brands can decide the logo that should appear beside the sender name in some email […]
