Updated on May 10th, 2021 Google Tag Manager (GTM) is a powerful tool that lets you add and edit tracking codes (tags) without much intervention from the IT department. It is much more convenient to control all your tags in one dashboard rather than having them scattered across your website’s source code. But creating and managing tags, […]
If you have recently taken the tough (and wise call) to outsource your email marketing, then you’d know a lot is riding on that decision. You’re also, probably, looking to take it a little easy as you have experts aiding you with this complex, lucrative function. Well, think again. If you have decided to depend […]
Updated: May 7th, 2021. Even though this topic might sound way too basic for some of you, remember that there are nuances you should keep in mind. In this blog post, I’ll describe several ways how to install Google Tag Manager on a website, highlighting the pros and cons of each option. Just in case you haven’t […]
Updated: May 7th, 2021 If you have ever tried to find more information about the JavaScript variable in Google Tag Manager, here’s what you’ve probably seen: 1 paragraph in Google’s official documentation, a bit more in Simo Ahava’s guide. But in general, not much. So I decided to dig deeper and give you a bit broader […]
Updated: May 7th, 2021 If you’re just starting with web tracking and have absolutely no prior technical knowledge of the web, you might be confused about which Page variables (in Google Tag Manager) to use when. Questions like “what is the difference between Page Path and Page URL?” might be quite common. That’s why I’ve […]
As marketers, we always look for growth-oriented ways to expand our marketing sphere. If that’s what you aim to achieve, you have come to the right place. Here’s an effective email marketing strategy that can turn prospects into sales if done the right way. Have u ever heard of email sequencing? No?! That’s fine. If […]
Ahrefs is one of the best SEO tools around. It’s a trusted tool here at Authority Hacker. We actually recommend it as our go-to all-in-one SEO tool and it’s not without reason. They’re the second-largest crawler after Google and their tool will serve accurate data on: Site audits Keyword research The link profile of any […]
Updated: May 6th, 2021. We’ve all been there: you open Google Tag Manager, set up tags, triggers and variables properly (at least you thought so), but that new implementation doesn’t work. You read that super awesome 5-step tutorial few more times, but it doesn’t help. You feel stuck, irritated and decide it’s enough GTM for today. The […]
Are you looking for ways to check Google keyword rankings? Looking for PERFECT tools to track your keyword rankings on Google? Do you want to know how your keywords are performing on search engines like Google? Well, you have come to the right place as you are going to discover few top tools to check […]
The fact that everyone makes mistakes is often repeated but not always understood. Just like everyone else, marketers too make mistakes. Sometimes negligible, sometimes catastrophic. That’s all we are here to talk about today – mistakes made by email marketers and Oops emails. If you conduct some research about Oops emails online, you might find […]
