Adverity was founded on the belief that data can radically improve how agencies and their customers connect, understand and interact with each other. Today, we are proud to announce the upcoming release of the NEW Adverity Insights, the latest and most powerful version of our visual analytics platform. Find out about a few handpicked highlights below! […]
Sun Tzu, a Chinese military general who wrote “The Art of War” once said, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” And so it is with any social media campaign embarked upon without strategy or tactics. No matter the situation — when the two aren’t […]
Compared to Universal Analytics, Google Analytics 4 offers more built-in tracking capabilities. This includes file downloads, outbound clicks, scroll tracking, and more. But did you know that the built-in scroll tracking in Google Analytics 4 tracks only when someone scrolls below the 90% percent mark of the page height? What if you want to track […]
Big data is all around us – whether or not that fact occurs to us on a daily basis. Well, for all of you marketers out there, it surely does. Data has become one of the most important indicators of the success or failure of a marketing strategy. You rely on the insights derived from […]
Disclosure: This is a guest post from Investors Club, a leading brokerage for people looking to sell their websites. If you’ve decided it’s time to sell up you’re going to want to make sure you’re getting a good ROI on all of your hard work. But, whether you’ve built the site from the ground up […]
Winston Churchill famously said, “Those that fail to learn from history, are doomed to repeat it.” There’s a lot to learn in looking at past social media trends. It shines a light on what worked, what didn’t and more importantly: It unlocks opportunity for future endeavors. So what are the trends shaping 2017, and how […]
When you implement Google Analytics 4, you are tracking your own interactions/events as well. That’s the default. That becomes even a larger problem when you’re working with a larger business (having more employees). Every visit/event made by an employee skews your data. Luckily, this can be fixed because you can exclude internal traffic in Google […]
As online users, we all produce large amounts of data. If you are on Facebook, Amazon or any other online network, your behaviour is saved as data – and this data generates value for those platforms: they know what you like, what you do, what you click. They even know if you’re pregnant before you […]
The role of marketing is changing. The role of the marketing professional, too, is changing as a result. But what exactly are those changes, and what is their impact on players in the industry? Decreasing budgets is, in fact, a main talking point. According to recent findings by Gartner’s CMO Spend Survey 2017-2018, marketing budgets […]
