Struggling to find great content to share on social media? Feel as if you’re endlessly searching for that perfect piece of content? If you’ve felt overwhelmed by planning, organizing, and posting to social media, you need a calendar. But I get it. Creating a social media calendar from scratch can feel daunting. To help you […]
Adverity powers all kind of advertisers and agencies around the globe – from local heroes to multinational enterprises. We are proud to share the following the success story of our client MediaCom, who leverages Adverity Datatap in order to improve their efficiency across their global operations. MediaCom is one of the world’s largest media agencies […]
About to abandon Facebook marketing? Given up hope of ever reaching your target audience? I know how you feel! Capturing the attention of your audience is increasingly difficult — whether because of Facebook’s latest algorithm changes or the constant uptick of shared content in the news feed. Not long ago, writing a Facebook post and […]
When Google Analytics 4 was officially announced, it became the default type of property in GA. Thus many people got confused. Can they still create Universal Analytics property? As a result, I noticed an increased volume of forum threads, messages, etc. asking how can they downgrade to Universal Analytics, or in other words, how can […]
Getting the big picture of your advertising can be complicated. You often have to log into multiple tools to get your campaign performance numbers before you’re able to create a meaningful report for your client or stakeholders. More still, this tedious process is prone to human errors and represents a highly inefficient use of your […]
Not too long ago, a Twilio study found that email is one of the preferred channels for 83% of consumers when talking to businesses. Plainly, email marketing works. But when someone hands you their email address, they’re placing trust in your business, and you have a responsibility to protect and nurture this trust. This understanding […]
Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it. Gartner said it, too. And while determining the financial impact of your marketing efforts is crucial, it is easier said than done. Naturally, the main reason you’d want to measure your ROI is to avoid spending […]
How would you rate your social media productivity? Would you say it’s a battle you might win, but tend to lose more often than not? If so, don’t beat yourself up. Staying productive while managing social media is tough. It requires: Organization Awareness Commitment But the great news? Each of those skills is attainable with […]
We’re pleased to announce the release of part one of Adverity’s Strategic Playbook for Data-Driven Advertising Agencies. This will be a three-part guide for advertising agencies looking to modernise their business model by leveraging data to the fullest. In this first instalment, we’ll be covering the end-to-end data integration process. In layman’s terms, this describes […]
Gone are the days when data scientists were the only ones to get their hands on raw data. Gone are the days when they were the only ones handling analytics. Today, with data growing in size by the minute, it is crucial for people on different levels within an organization to have both access to […]
