It was, perhaps, inevitable that Facebook live video would be supported across the board. Whether you want to go live to your personal profile, Facebook Page, or to a Facebook Group, you can (or will be able to soon). While the capability and certain features are being rolled out (so don’t be alarmed if you’re […]
Once you have created your basic reports, using a combination of KPIs, the next logical step is to move towards more advanced data analysis techniques, like predictive analytics.
Reading Time: 5 minutes I can imagine why you’re keen on learning about Facebook Ads. 25 percent users who see a social ad respond by visiting that website or store. This makes it a must-have strategy in 2020. With 2.5 billion monthly active users, Facebook has a captive audience, for you to market your offers […]
In the latest Bitesize webinar, Adverity’s Andy Fairclough and Joe Caston explain what data governance is and how best to implement it. Here we outline their 7 key building blocks for creating the right data structure for your business.
How to write articles fast is an art form I’ve spent some time perfecting. See, I don’t really want to spend more than 20 minutes a day writing an article. And I spent no more than 20 minutes writing this article. I realize this is writing blasphemy. But when I have a daily schedule to […]
The COVID-19 pandemic has brought a host of challenges to every industry – and the automotive industry is no exception. Adverity’s Marija Traut covers 5 key lessons that automotive marketers can take from the past 12 months.
Reading Time: 4 minutes To some, it may feel as though, aside from dark mode, very little has changed with Twitter over the past decade. And in many respects, that’s correct. Functionally, while we got twice as many characters to use, the core aspect of Twitter, and the way in which most of nearly 200 […]
Dashboard creation is not always easy and the wrong choices can mean the difference between powerful insights for your business and a forgotten tool nobody uses. In this blog post, Adverity’s Andy Fairclough runs through his 4 golden rules for dashboard best practice to help you avoid the more common pitfalls.