Think you’re not in a position to learn how to write like Hemingway? Many business people faced with the task of writing for marketing purposes are quick to say: “Hey, I’m no Hemingway!” But really, who better than Hemingway to emulate? Rather than embracing the flowery prose of the literati, he chose to eschew obfuscation […]
Keeping clients happy and fending off competition at the same time is tough, leaving little time to focus on creativity and delivering value. But, aren’t these the same challenges agencies have always faced? In this post, Adverity’s John Ball talks through the 4 things he most often hears people from marketing and advertising agencies telling […]
Customer Relationship Management (CRM) and email marketing— two buzzwords that share a few things in common. For one, they place the customer in focus. Two, separately and together, they facilitate complete marketing automation. According to a 2019 survey, 53% of marketers voted email, CRM, and marketing automation among the most effective kinds of marketing technology […]
Today marks the inauguration of our shiny new blog. If that news alone isn’t enough to stir up a palpable sense of excitement, you better strap yourselves in and listen up.
Data fragmentation may be the single, most pressing challenge for advertisers and marketing agencies today. And that’s understandable – after all, data is all around us. It is available in ever-growing amounts and is accumulated from across a variety of platforms – from websites and blogs to TV and video, to social networks, email and […]
In today’s age of digital technology, social media and a growing variety of smart devices, users are leaving an ever-bigger trace of their activities online. They interact with brands through social networks, email newsletters, ads, websites and forums, among others, and they do so from a number of different devices – from smartphones and tablets […]
Today, we are very happy to get closer to achieving our ambitious goals. With investments from speedinvest, aws Gründerfonds and 42cap, we will be able to enhance our product features and tackle the challenge of international expansion. We want to use this occasion to say: Thanks for your confidence in us!
Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. We know, it’s a painful truth.
Advertising is not what it used to be. With the growing prominence of the internet and social media in the day-to-day lives of users, its nature has changed tremendously.