Nowadays, there is barely a business that isn’t a digital business. Companies communicate with their customers through official websites and blogs, social media and email newsletters. They build mobile applications to push regular updates to users’ devices and work tirelessly to create the most optimized – and personalized – app experience possible.
You know how things go these days: no matter what you offer or what you do, people tend to ask a lot of questions. With the rise of social media and user-generated content, the sheer number of questions – many of them unanswered – about various products and services is growing exponentially. Just take a […]
If you think about how you do marketing today and how you did it a few years back, you can probably come up with a few differences. For one, you may have the feeling that pretty much everything about your day-to-day has become more overwhelming. And you’re likely going to be right.
The challenge with data is that it’s big. It’s scattered across platforms and devices. It’s messy. Yes, you’re thinking what we’re thinking: That’s more than just one challenge. But what if there was one solution? Well, there is – and it’s called ETL.
“Isn’t it ironic? Don’t you think?” — Alanis Morissette Many people struggle with irony in their writing, despite the media fable that everyone born after 1965 lives a life so deeply entrenched in irony that we can’t handle a direct assertion. Many bloggers are sarcastic and snarky (nastier forms of irony generally intended to deride […]
You can’t do business if you don’t know your customers well enough. It’s no secret, we all know it. So learning about what your customers really want, need and are willing to spend their money on is somewhat of a main priority.
In a time when marketing specialists are facing larger amounts of data every day, they have yet to learn more about leveraging the full potential of marketing analytics. In fact, for many companies extracting useful information from the piles of marketing data they generate is still quite the challenge – еspecially when it comes to […]
Updated: July 2020 Times change and so must your social media campaigns. The ideas within your strategy that worked last year may no longer elicit the same results. People want more. Your audience craves more, and in today’s environment, they’re demanding more than ever. So, what’s the answer? You could write, design, and share 24/7. […]
In Universal Analytics, conversions were called “goals” and there were several types of them that you could create: destination-based goal, event-based goal, session-duration-based, and a goal that counted based on the number of pages per session. When Google Analytics 4 was introduced, it was still pretty simple to recreate destination-based and event-based goals/conversions. But about […]
Working in data marketing, you probably know that there is no such thing as a dull moment. Something’s always happening. It’s dynamic, it’s hectic, and you love it. Yet, every now and again, having things change around you all the time can become somewhat overwhelming. After all, managing and executing a data-driven marketing strategy is […]