If you have recently taken the tough (and wise call) to outsource your email marketing, then you’d know a lot is riding on that decision. You’re also, probably, looking to take it a little easy as you have experts aiding you with this complex, lucrative function. Well, think again. If you have decided to depend […]
As marketers, we always look for growth-oriented ways to expand our marketing sphere. If that’s what you aim to achieve, you have come to the right place. Here’s an effective email marketing strategy that can turn prospects into sales if done the right way. Have u ever heard of email sequencing? No?! That’s fine. If […]
The fact that everyone makes mistakes is often repeated but not always understood. Just like everyone else, marketers too make mistakes. Sometimes negligible, sometimes catastrophic. That’s all we are here to talk about today – mistakes made by email marketers and Oops emails. If you conduct some research about Oops emails online, you might find […]
There was a time when business owners barely paid any attention to their email marketing strategy. They only invested in an email marketing manager who took care of conceptualizing an email, writing a copy, and deploying it. Designing and developing emails was a luxury that most businesses did not even consider. However, times have changed […]
With the rise of malicious attacks related to emails, the necessity for taking a range of email security measures is now prevailing. For a successful email outreach, brands not only need to make sure their letters have a responsive design and are filled with amazing content but also correspond with the latest email security standards. […]
In 2015, Time had called chat software Slack an ‘email killer’. Until 2019, many were proclaiming the doom of email marketing with the advent of chatbots, social media, and instant messaging. But the year 2020 brought to mind everything we had forgotten about why emails work. We realized that even in the age of social […]
Are you starting up with a smaller outfit that needs to focus on its email marketing to best reach its audience? If you are a newly minted entrepreneur, chances are you and your team can quickly get overwhelmed by trying to handle and juggle everything. You can benefit hugely by looking to augment your in-house […]
Imagine this.You have worked as a freelancer for an agency for a year or so and then suddenly, they just stop sending you work.So, what will you do next? You will either move on without a closure and delete their number from your contacts list OR… You will follow up and follow through to ask […]
For small business owners and marketers of small businesses, it can feel like a lot of marketing strategies are out of reach. You’re not sure where they fit into your marketing mix or how they can work for your specific marketing goals. Luckily, email marketing is not only attainable for small businesses, but it’s effective […]
There are many symbiotic connections in marketing: processes and software, email and mobile, marketing itself and sales, and the big and obvious one, of course, customer and company. Another primary pairing that has evolved in recent times is CRM-email. CRM, as you’d know, is both the process of customer relationship management and the software, platform […]
