In 2019, nearly 294 billion emails were sent daily. To maximize email open rates, you need to deliver your content at an optimal time. Email timing is an art, dependent on several factors. To learn how to get perfect timing for your email delivery, read this guide. You’ll soon benefit from increased open rates and […]
Not too long ago, a Twilio study found that email is one of the preferred channels for 83% of consumers when talking to businesses. Plainly, email marketing works. But when someone hands you their email address, they’re placing trust in your business, and you have a responsibility to protect and nurture this trust. This understanding […]
Table of Contents Introduction Facts and Figures About Welcome Emails Before Sending Out the Welcome Email Why Should You Send Out a Series of Welcome Emails 20 Best Practices to Send Out Welcome Emails SEND A WELCOME EMAIL AS SOON AS THE USER SUBSCRIBES CRAFT A CATCHY SUBJECT LINE PERSONALIZE YOUR WELCOME EMAILS EXPRESS GRATITUDE […]
Lead generation is not a new concept in the business world. Reaching out to people interested in your products or services and converting them into customers has been an age-old practice underlining business growth. However, as competition grows and the mediums for pushing out brand information transition from billboards, TV, and print ads to online […]
Is there a spring in your step recently? New beginnings, fresh scents and colors, and the first wafts and whiffs of warmth – these elements define spring, don’t they? They translate to the retail world too. If you are an intrepid shopper or a fashionista, you know the months of spring have new offerings and […]
If your website is like your home, your blog is like the front porch. I had read this line in the book “Why Blog? Motivations for Blogging” by Sarah Pedersen. So, what does this statement mean? Well, it means that just like the front porch is an extension of your living space and is accessible […]
COVID-19 has drastically reshaped virtually every industry in the entire world. As a result, more and more businesses are beginning to take advantage of the utility that the Internet has to offer. This means entrepreneurs are probably more focused than ever on developing professional websites and communicating with their audience online. While email marketing is an effective […]
SFMC is one of the world’s most powerful email marketing platforms, helping brands seamlessly manage every aspect of their email marketing lifecycle, from audience segmentation and journey building to content creation, design, automation, and post-campaign analytics. If used well, SFMC offers amazing bang for the buck. And yet, many organizations don’t get high ROI from […]
In marketing, every function is hyper-focused. Email marketing, for instance, deals with a particular platform, a specific technology, and a unique way of reaching the customer. But, the customer is the common thread. Succinctly, everything starts and ends with the customer in marketing. Marketing and customer relationship management (CRM) have thus become intrinsically linked in […]
St. Patrick’s Day is an Irish festival in which people decorate their homes with leprechauns, pots of gold, and green clovers. It has become a commercial celebration to endorse Irish heritage and parties across the United Kingdom and the United States. According to an estimate, $5.9 billion are being spent on St. Patrick’s Day celebrations. […]
