Email metrics have been around for a while now. They help marketers in many ways, primarily with streamlining their email marketing strategy and optimizing the leads funnel. By parsing the right kind of data, you can peg down how subscribers are reacting to your emails. You can also know if you’re connecting with the right […]
Let me start by sharing a screenshot with you. See those emails by Wayfair and Sleeknote and the image beside the subject line?That’s exactly what BIMI (Brand Indicators for Message Identification) is all about.It is an email specification through which brands can decide the logo that should appear beside the sender name in some email […]
Inbound marketing is monumentally popular given the prominence and ease of marketing on channels like email. Through these channels, you can create meaningful content full of useful information and even foster a relationship with customers and other businesses. On average, email marketing yields $44 for every $1 spent, making it a particularly effective lead generator. […]
The back-to-school season in August marks new beginnings and inspires that emotion of starting afresh. With things getting back to normal, customers are gradually looking forward to their pre-pandemic life of freedom.Consequently, people will be ready to spend just like they used to. Back-to-school sales in the U.S. are believed to grow 6.7% from 2019 […]
TABLE OF CONTENTS Introduction Remember your science class at school in which the teacher explained the concept of “drip irrigation”? Well, if not, let me help you brush it up. Drip irrigation serves as the most systematic method to deliver water and nutrients to the crops, thereby facilitating their optimal growth. By using this technique, […]
Source Almost 90% of business professionals prefer to communicate via email. And 80% of sales professionals believe email marketing contributes the most to customer retention. Email marketing has become essential for customer growth and retention, and most marketers prefer it to social media marketing. It’s easy to see why. Americans spend up to five hours […]
“Unless you have the (wo)manpower, free time, and capital to individually build a personal relationship with each one of your prospects and customers, email should be your best marketing friend.” HubSpot That email is not dead is a given, if you have looked at email marketing growth statistics from 2020 and 2021. In 2020, the […]
As the world is slowly trying to get back into the pre-pandemic era, 4th of July is all set to become an important occasion. In the year 2020, 76% of customers had planned to celebrate Independence Day. However, things are slowly getting better and people are looking forward to such celebrations that will bring a […]
In the marketing world, cold emailing is a strategy that many shy away from. They think it’s spamming (it arguably is), it’s too complicated, or they don’t know where to start. Yet, many in the B2B space insist on cold emailing as a lead generation strategy. For industry professionals, when done right, cold emails are an […]
Email continues to hold a special place in the marketing strategy for every business even with the rise of social media. The reason for this is that EMAIL is a permission-based marketing approach and the only channel that allows you to personalize your communications. No offense but I find social media posts similar to gatecrashing. […]
