With the COVID-19 pandemic continuing to create havoc worldwide, the Pharma sector is in a great position to make a real and lasting difference to humanity – and generate a positive reputation for itself. Email marketing is an effective way to do both in a non-intrusive yet personalized way. In late 2019, the average email […]
Email is often underutilized by small, local businesses despite the fact that it boasts a whopping 122 percent ROI — more than four times that of social media and direct mail. Whether you own or operate an auto repair shop, landscaping business, tax preparation service or other local business, here’s how you can leverage the power […]
Emails are an inevitable marketing platform for small businesses as well as the established ones. With 293.6 billion emails being sent and received every day, making your emails worth your readers’ time is an arduous task. You need to perfect every aspect of your email to ensure the same. One such essential detail is your […]
Email is one of the most important tools in your event marketing toolbox. Easy to create and ultra-affordable, email makes it easy to promote your event to tens of thousands of people with a single click. Event marketing is even easier when you take advantage of email automation, which allows you to schedule a series […]
Table of Contents Introduction Email and its widespread adoption Preference for Email Email ROI and Lifetime Value Tactics of segmentation and personalization Email Automation Subject Lines Email Testing Email Workflows Email Metrics, Deliverability, and All That Competence in Email Marketing Influence of the anti-spam guideline – GDPR Frequency of emails Best time to send emails […]
CRM (Customer Relationship Management) is an integral part of every business model. It helps to not only collect customer information but also get a clear picture of how your marketing campaigns are performing. As far as marketing is concerned, with time, it has expanded to emails, social media channels, and every other platform on which […]
Do you have an email marketing strategy? Email marketing is a strong part of a digital marketing strategy. Many businesses prioritize social media presence and sharing. However, email marketing can be a great move for business growth and engagement. Reports show that email marketing can give the highest ROI, over $42 for every invested dollar. […]
There is always a sense of anticipation and, with success, a sense of joy and satisfaction in making new contacts. We could say this is more so for businesses, as they can also look forward to what these new contacts mean for their bottom-line and future growth. But, sometimes, in all the activity and excitement […]
Email marketing is a proven way for your local nonprofit organizations to engage your audience, spread your message and motivate donations. However, if you’re like many small nonprofits, you don’t have the time or budget to create a lot of content or design beautiful email graphics. Without the time and resources of big nonprofits such […]
That’s the most epic example of increasing sales through cross-selling. We have encountered this question so many times at McDonald’s or Burger King, right? Subway uses the same strategy to upsell and get us to pick some add-ons like egg and cheese with the sub. That’s enormous business opportunities. Your sales executives are responsible for […]
