Did you know that 50% of people are more likely to visit a store if they have received a coupon? If you’re looking to drive sales and clicks, email coupons are a top strategy. Emails containing coupons are shown to have a 34% increase in click-throughs, as well as a 27% increase in transaction completion rates, and a 48% […]
Index Introduction In earlier times, commerce and trade were simple. You get a commodity in exchange for a commodity (barter system). As the civilizations evolved and advanced forms of trading were invented, business was divided into subtypes based on the clientele. Some brands directly sold to the customer (D2C brands), some did business with the […]
Email marketing is by far one of the most lucrative ways that you can target your audience. Unfortunately, developing a successful email campaign isn’t always as straightforward as it seems, especially if you’re new to email analytics. There are many different metrics you’ll need to keep in mind in order to ensure they stay on […]
“Hello! How are you doing on this lovely day? Can we be of any help to you? It would be a pleasure to serve you.” That’s how you would expect a normal conversation to go the first time a customer comes to your business premises. “Check out our new set of furniture ranging from wooden […]
At the center of all marketing efforts in e-commerce is email marketing. According to Data and Marketing Association, for every $1 you spend on email marketing, you can expect an average return of $42. Email marketing, when done correctly, can be responsible for a good percentage of your total e-commerce revenue. People are almost drowning […]
Building long-term relationships with email subscribers build trust. With 81% of consumers needing trust to buy from a brand, your email branding can cultivate this kind of relationship. How can you integrate brand marketing with email campaigns? Read this guide to discover all you need for branding and email to boost your business. What Makes […]
Products going out-of-stock is an inevitability in an e-commerce business. And sometimes due to reasons beyond a business owner’s control. Be that as it may, not being able to lay hands on a product they desire can create a frustrating so-near-yet-so-far effect for your customers. Not only can your customers turn to a competitor to […]
Have you recently eyed that perfect level of synchronization between your sales and marketing teams? Surely, you are always striving for that optimal space where both the functions read from the same page concerning customers? In the current competitive market, every single customer has to be handheld efficiently by both the teams without a hiccup […]
Are you toying with the idea of adding GIFs to your email marketing campaigns? Perhaps you want to try it but are afraid it might seem a little unprofessional. Well, did you know more than half of internet marketers use GIFs in emails? GIFs are a great way to make your message stand out, catch the […]
You want control over your business… You want predictable sales growth. And yet so few actually achieve the control we’re looking for—why? Let me tell you about Joe and Phil—two friends of mine. They both own B2B agencies and started with no outside investment. Phil started his company a year earlier than Joe. But the […]
