Updated: October 3, 2020 Author’s Note: We first published this post over a decade ago after we adopted the then “Google Apps for Work.” The product, since rebranded Google Workspace, has served us well for all these years. In fact, we liked the product so much that we eventually transformed this website into a blog […]
There’s no doubt about it. Cloud computing is gaining some serious momentum. Part of this momentum is due to the fact that the trust issues that were commonplace several years ago among buyers have been reduced to mere pockets of concern. But, who are the most trustworthy application vendors in terms of customer data being safe […]
It’s easy for a user of free GMail or of Google Workspace to take for granted the massive and highly sophisticated infrastructure behind what’s on their screen. In fact, most people don’t really have any reason to think about what’s behind their user experience, any more than they care about what’s generating the electrical power […]
Google has been actively touting the collaboration features of Google Apps and has developed some excellent marketing content around the various components of Google Apps. But, what are some specific, real world examples of how Google Docs and Google Sites can be used for collaboration in business? As a CRM consulting company with employees in […]
Could Chromebooks be the sleeper device that IT managers have been waiting for? Ever since laptop computers first became widely adopted within corporations, IT departments have been responsible for imaging machines, updating software and providing remote technical and application support to salespeople and other mobile users. Any time a notebook computer breaks, is lost, stolen, […]
If you are thinking about moving from your current email provider to business Gmail for your organization, you’re probably wondering what would be involved with associating existing users’ email addresses, which are in a name@yourcompany.com type format, with a new Google Workspace account. Also, what’s the best way to get your users’ often years worth […]
Updated: August 14, 2019 Google Slides allows you to collaboratively create business presentations with others in your organization. With Google’s continuous delivery of new features and functionality, there are always new ways to make your presentations more effective. Here are some tips and tricks for getting more out of Google Slides. Use Image Masking to […]
A best practice for B2B marketers is to include a call to action (CTA) image at the bottom of every blog post. When a visitor clicks on the CTA image, they can be directed to a landing page that provides a free offer. A common process for creating a marketing call to action graphic is […]
Through the use of simple-to-install browser apps and extensions, several vendors now offer Gmail users instant access to business productivity and sales enablement tools. Users of business Gmail, part of Google Apps for Work, have several options for scheduling emails, tracking whether emails were opened and finding out whether links were within opened emails were […]
We used SurveyMonkey Audience to collect data about what CRM systems were deployed at organizations across the U.S. The main question we asked in the survey was “What is your organization’s primary CRM system?” After the survey finished its run, SurveyMonkey provided us with a CSV file of the survey results from approximately 750 respondents. […]
