If your website is using some no-name video player, there is a very high chance that this is a generic HTML5 video player. If you want to track its engagement with Google Tag Manager, you will need to do some additional configuration. In this blog post, I will show how to track HTML5 video player […]
Even though Google Analytics 4 offers some built-in video tracking capabilities, there might still be some cases where you will need to do additional configuration in Google Tag Manager. And I wanted to cover different situations, from simple ones to more complex ones. In today’s blog post, I will show you how to track videos […]
Once you have all the data in one place, it’s time to put it to use. Here are 3 tips on how to set up your visual data stories to drive business growth.
Using data is a great way to drive sales and create loyal customers. It helps you figure out what clients like and gives them a reason to keep coming back to you.
Those who have been following Analytics Mania for the last several years already know this tradition. Every year on April 1st, I publish a bunch of Google Tag Manager reaction GIFs. However, last year’s edition was skipped for obvious reasons. I think we all remember the fear and tension that we felt in March/April of […]
As a marketer, sending out emails to subscribers and getting little to no positive results is disappointing. It can also be an indicator that it’s time to take a step back and assess the impact of your email marketing strategies.
In Universal Analytics, a goal (a.k.a. conversion) was counted once per session. If a visitor completes the same goal multiple times during the same session, it will be counted only once. In Google Analytics 4, on the other hand, conversions are tracked every time they occur (regardless of whether it’s the same session or not). […]
Becoming data-driven is not easy – but here are a few small steps you can take to better understand your audience, gain better insights from your data, and keep on top despite the COVID-19 pandemic.
Note: If you are looking for a Cross-domain tracking guide for Universal Analytics, read this guide instead. If you are familiar with cross-domain tracking in UA, you probably know that most of the configuration is done either on the code level (e.g. in gtag.js) or in GTM (GA tags). Because of that, many marketers and […]