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Throughout most industry discussions, the necessity of becoming “insights-driven” keeps popping up as a major topic. Here we take a look at what it means, and why is it so important for your business in 2021.
Updated: July 22nd, 2021. Note: Even though some screenshots are using the older version of GTM preview mode, that does not change the essence of this blog post and you should still find the answer. You have configured a tag in Google Tag Manager, enable Preview and Debug mode, try to test it but it […]
Updated: July 19th, 2021 Google Tag Manager is awesome and I cannot imagine a work day without it. It lets me, as a non-developer, manage tracking codes, control simple and complex rules, and much more. What if my colleague wants to start tracking a particular form? Easy! Need to implement a heat map tracking tool? […]
Lately, I have noticed an increasing number of people complaining about duplicate events in their Google Analytics 4 debug view. Sometimes the reasons for this are quite obvious, but sometimes they were a bit trickier than I initially anticipated. If you are seeing something similar in your GA4 DebugView, you have come to the right […]
Leveraging the benefits of Anywhere Operations, where companies join technology, processes and people into a harmonized environment, brings new ways of improving marketing results.
Google Tag Manager offers a built-in Youtube video trigger. But that’s about it. If you are dealing with some other player, you will need to implement custom solutions. And that’s exactly what we are going to do in this blog post. I will show you how to track Vimeo player with Google Tag Manager and […]
Moving one step forward from just tracking KPIs to dashboards that show future outcomes, based on the intelligence behind the data, may be the only true remaining competitive edge a marketer can get in this day and age.
Even though Google Analytics 4 offers built-in Video tracking (thanks to Enhanced Measurement), it does not always work on all websites. Also if you want to modify and change thresholds when video events are sent to GA4, you will need to create your own customized solution. And in this blog post, I will show you […]