The global pandemic has massively impacted the travel and tourism industry across the world, with consumers facing major travel restrictions and cancelling flights and vacations. In these times, turning to data-driven insights seems to be the only way to move forward for marketers in this industry.
We are constantly innovating our marketing analytics platform and introducing new features and functionalities. This time we are proud to present six new features in our Augmented Analytics module, helping our users to proactively identify data-driven opportunities and resolve issues that can affect their performance.
How to track Youtube and Vimeo videos in Google Analytics and Google Data Studio via Google Tag Manager
If you are using videos on your website, you have probably asked yourself many times if users are actually watching your videos and if they do, how much of the video do they watch? Luckily, with some work in Google Tag Manager, you can get this tracking up and running and start collecting the data […]
In a tough and ever-changing market, both traditional retailers and eCommerce companies need to continuously optimize their operations by using data-based insights. Here are the 3 most important elements that your marketing analytics stack should include if you want to stay ahead of the competition.
With a growing number of martech platforms marketers use, it has become increasingly difficult to manage data coming from all of these platforms, and even more difficult to analyze this data. Technology may seem like a part of the problem, but it can also be a part of the solution.
IMPORTANT: October 16th, 2020. Google has just released a new version of the Preview and debug mode, which works completely differently. If you want to get familiar with it, watch this video first or read this blog post. Updated: December 11th, 2020. Is Google Tag Manager Preview Mode not working? I’m pretty sure we’ve all been there […]
Regardless of the industry you are working in, the website is at the very core of marketing strategies in companies of all types and sizes. So keeping a close eye on its performance is crucial. Here are the 10 most important KPIs you need to look at regularly.
Modern digital marketers have powerful tools at their disposal that can make them more effective than ever before. But there is one which can be a real game-changer: big data analytics.
We can’t track PDF document views in Google Analytics but this doesn’t mean we can’t track when users download them from our site. By doing so, we’ll get to know if users at least downloaded our PDF files and if they did, for how many times and from which page. This is not the same […]
To get a clearer picture of what might come next, we’ve invited a guest speaker from Forrester to the latest Adverity webinar. Here’s a short overview of what she expects are the main challenges that await marketers.