Published: January 13th, 2021 This will be a very quick guide and it’s based on one of the recent posts in the GTM community on Facebook. One of the members faced a situation where DOM ready (a.k.a. gtm.dom) and Window Loaded (a.k.a. gtm.load) were missing in the Data Layer although the Container Loaded event (gtm.js) worked just fine. […]
As a digital marketer you know the importance of applying relevant and consistent naming conventions to campaigns and ads on various channels. Get them wrong, and you end up with inaccurate reports and waste a lot of time on finding what’s wrong.
Updated on July 30, 2020 From time to time, we get questions related to various discrepancies between Google Analytics metrics which seem unusual at first, but upon further investigation, there is almost always a reason for the mismatch. So in this post, we have collected all questions we got regarding discrepancy between number of users, […]
The value of product reviews goes far beyond their ability to influence purchases. While peer recommendations are an essential resource for business decision-makers, especially with technology buys, they also provide a barometer of customer opinion that help companies better understand and meet expectations.
Updated: January 14th, 2021 Contact form 7 is yet another pretty popular form plugin for WordPress. What do good marketers do with forms? They track submissions, say, with Google Analytics 4 and then measure the overall performance: where do those conversions come from? which forms perform better? etc. Nowadays, one of the most popular ways how […]
The global pandemic has massively impacted the travel and tourism industry across the world, with consumers facing major travel restrictions and cancelling flights and vacations. In these times, turning to data-driven insights seems to be the only way to move forward for marketers in this industry.
We are constantly innovating our marketing analytics platform and introducing new features and functionalities. This time we are proud to present six new features in our Augmented Analytics module, helping our users to proactively identify data-driven opportunities and resolve issues that can affect their performance.
How to track Youtube and Vimeo videos in Google Analytics and Google Data Studio via Google Tag Manager
If you are using videos on your website, you have probably asked yourself many times if users are actually watching your videos and if they do, how much of the video do they watch? Luckily, with some work in Google Tag Manager, you can get this tracking up and running and start collecting the data […]
In a tough and ever-changing market, both traditional retailers and eCommerce companies need to continuously optimize their operations by using data-based insights. Here are the 3 most important elements that your marketing analytics stack should include if you want to stay ahead of the competition.