More and more businesses are recognizing that a data-driven approach leads to greater marketing success. The problem is, there’s a bewildering array of data available to marketers, particularly in SaaS firms, whose stores, products and marketing channels are digital — and therefore data-centric – in nature.
The holiday season is coming. Will this be a golden quarter for retailers, or will issues peak? If you arm yourself with ideas backed by data, you will win this Q4 more easily. How can retailers prepare for the pre-Christmas peak in demand that is surely coming in Q4? This is the big question discussed […]
Since we live in the knowledge economy, knowledge is one of the main sources of value in our world today. And one of the best ways to acquire knowledge is through learning. With information and competition increasing day by day, knowledge is the minimum requirement, and one of the main backbones of success in your […]
Technology businesses, including SaaS companies, are rich in data but they’re not always the best in utilizing all the benefits coming out of it. SaaS marketers could raise their game massively by pulling information out of silos and unifying it into one holistic database of all business and marketing data.
Building a technology company is not an easy feat. You need to constantly fill your demand pipeline and turn your leads into recurring customers. With people able to cancel their subscription anytime, driving growth remains the bottom line of every SaaS business. In this blog post, we will look at seven key metrics that SaaS […]
When you implement something in Google Analytics (or any other platform), never trust your gut. Always verify that the data was actually received by the platform and is displayed in reports the way you expect it. In Universal Analytics, this was done by checking real-time reports (to verify events, conversions, page views). But if you […]
With major legal and technical changes going on in the area of customer privacy, here’s an overview of all the important things a marketer should know about tracking and attribution in 2021.
Being innovative doesn’t necessarily refer to product innovation only. You can also be innovative in ways how you improve your business based on marketing performance data. Sportswear innovator Odlo was founded in Oslo, Norway in 1946, and is focused on developing high-quality performance wear for athletes. As the inventor of functional sports fabric, Odlo believes […]
We all like to think of our content and landing pages as the best, however sometimes, the bounce rate tells a different story. But what exactly is the bounce rate? How is it calculated and what are the industry standards? And most importantly, how do you improve it? That is exactly what you’ll discover in […]
If you are just starting to get a grip on Google Tag Manager, click tracking is probably one of the most demanded things you want to implement. There are many clickable elements on your website and you want to understand how website visitors are interacting with them. In this blog post, we will take a […]