In Universal Analytics, conversions were called “goals” and there were several types of them that you could create: destination-based goal, event-based goal, session-duration-based, and a goal that counted based on the number of pages per session. When Google Analytics 4 was introduced, it was still pretty simple to recreate destination-based and event-based goals/conversions. But about […]
Working in data marketing, you probably know that there is no such thing as a dull moment. Something’s always happening. It’s dynamic, it’s hectic, and you love it. Yet, every now and again, having things change around you all the time can become somewhat overwhelming. After all, managing and executing a data-driven marketing strategy is […]
Effective data analytics can provide the means to drive your business forward. Whether you’re a company doing your marketing in-house, or you’re an agency doing the job on behalf of someone else, your marketing efforts need to be always in line with your – or your client’s – business objectives.
Being a marketer in today’s increasingly data-driven world is no easy task. There’s gigabytes of data coming your way every single day – data that is transformed into insights, and insights that you then have to decide whether to focus on or not. In making that decision, you first need to set yourself clear marketing […]
Adverity was founded on the belief that data can radically improve how agencies and their customers connect, understand and interact with each other. Today, we are proud to announce the upcoming release of the NEW Adverity Insights, the latest and most powerful version of our visual analytics platform. Find out about a few handpicked highlights below! […]
Compared to Universal Analytics, Google Analytics 4 offers more built-in tracking capabilities. This includes file downloads, outbound clicks, scroll tracking, and more. But did you know that the built-in scroll tracking in Google Analytics 4 tracks only when someone scrolls below the 90% percent mark of the page height? What if you want to track […]
Big data is all around us – whether or not that fact occurs to us on a daily basis. Well, for all of you marketers out there, it surely does. Data has become one of the most important indicators of the success or failure of a marketing strategy. You rely on the insights derived from […]
When you implement Google Analytics 4, you are tracking your own interactions/events as well. That’s the default. That becomes even a larger problem when you’re working with a larger business (having more employees). Every visit/event made by an employee skews your data. Luckily, this can be fixed because you can exclude internal traffic in Google […]