As online users, we all produce large amounts of data. If you are on Facebook, Amazon or any other online network, your behaviour is saved as data – and this data generates value for those platforms: they know what you like, what you do, what you click. They even know if you’re pregnant before you […]
The role of marketing is changing. The role of the marketing professional, too, is changing as a result. But what exactly are those changes, and what is their impact on players in the industry? Decreasing budgets is, in fact, a main talking point. According to recent findings by Gartner’s CMO Spend Survey 2017-2018, marketing budgets […]
Adverity powers all kind of advertisers and agencies around the globe – from local heroes to multinational enterprises. We are proud to share the following the success story of our client MediaCom, who leverages Adverity Datatap in order to improve their efficiency across their global operations. MediaCom is one of the world’s largest media agencies […]
When Google Analytics 4 was officially announced, it became the default type of property in GA. Thus many people got confused. Can they still create Universal Analytics property? As a result, I noticed an increased volume of forum threads, messages, etc. asking how can they downgrade to Universal Analytics, or in other words, how can […]
Getting the big picture of your advertising can be complicated. You often have to log into multiple tools to get your campaign performance numbers before you’re able to create a meaningful report for your client or stakeholders. More still, this tedious process is prone to human errors and represents a highly inefficient use of your […]
Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it. Gartner said it, too. And while determining the financial impact of your marketing efforts is crucial, it is easier said than done. Naturally, the main reason you’d want to measure your ROI is to avoid spending […]
We’re pleased to announce the release of part one of Adverity’s Strategic Playbook for Data-Driven Advertising Agencies. This will be a three-part guide for advertising agencies looking to modernise their business model by leveraging data to the fullest. In this first instalment, we’ll be covering the end-to-end data integration process. In layman’s terms, this describes […]
Gone are the days when data scientists were the only ones to get their hands on raw data. Gone are the days when they were the only ones handling analytics. Today, with data growing in size by the minute, it is crucial for people on different levels within an organization to have both access to […]
Updated: February 19th, 2021 When Google Analytics 4 was introduced, it was announced as the event-based analytics tool where everything is an event. A pageview, a purchase, etc. And there are many things to know about them that eventually materialized into this blog post and a video tutorial. Today, I will show how to track events with […]
In today’s world of information-, product- and service overload, attracting and retaining loyal customers is crucial. Advertising agencies and brands alike, thus, need to make sure that the latter enjoy a positive image throughout the web: A task that is not always easy to achieve – and especially not when it comes to digital advertising.
