In 2017, retail e-commerce sales had their moment on the global stage: They exceeded $2 trillion, a nearly 25% increase from the year before, according to findings by eMarketer. Mobile, too, played a key role, as m-commerce accounted for almost 60% of all digital sales.
It has never been easier to buy, work with and analyse your paid marketing activities. Self-service tools like the Facebook Ad Manager or LinkedIn Campaign Manager are by far the most user-friendly media buying tools on the global market. No wonder these tools help bring in the big bucks for these companies. But these social […]
The customer is king: Brands know that, and so do their marketers. Today, more than ever, companies are looking to target increasingly specialized market segments and cater to the specific wants and needs of their customers. Technology has made it possible for people to not only browse and shop online, but to do so on […]
In our latest whitepaper, we tackle the biggest challenges e-commerce businesses are facing: understanding your data in general and, more precisely, your customer acquisition costs (CAC). You can sign up and download the PDF right here – it’s full of inspiration, useful tips and actionable insights for you to step up your marketing game.
We’re proud to announce another major investment in our company. Adverity has secured a Series A investment of 3.2 milion Euro from Mangrove Capital Partners – a leading tech venture capitalist with investments in Skype, Wix, Outfittery, Lesara and many more. The existing investors Speedinvest, 42CAP and aws Founders Fund also participated in this round. This […]
Adverity was out in force for the 2018 DMWF (Digital Marketing World Forum) Expo Global in London. As well as being a sponsor and exhibitor at the event, attendees were also treated to a compelling talk from Adverity’s own Fabio De Bernardi (Country and Sales Manager for the UK).
Imagine doing marketing without any tech tools. How is that for a picture? Not great, we know.
Big data is all around us. It’s the information we share with various companies as well as the traces we leave behind our online activities. We often give too much of it away and we need to make sure we stay in control.
We’re happy to announce our partnership with Google Data Studio, which allows for a seamless connection between Adverity DataTap and Google’s dashboarding and reporting platform.