Optimisation is one of my favorite words and it’s definitely not used enough in the digital marketing industry. We like the new shiny objects like ‘Clubhouse’ and we’re very quick to jump onto something new. But what about optimising what you already have? Optimisation is an ongoing process where you try something, figure out if […]
Reading Time: 4 minutes Social media has over 3.484 billion users, which translates into nearly 40% of the world’s population. This makes it one of the best places to market your brand and reach your target customers. However, with changes in algorithms and ever-increasing competition, it can be difficult to stand out from the crowd. […]
Reading Time: 3 minutes Social advertising has been a consistent source of discussion year after year, with no signs of stopping. As social media continues to carve itself into users’ daily lives, retailers continue to invest in each network’s growth to market their products. Instagram is a great platform for retailers in particular. An emphasis […]
Reading Time: 2 minutes While the title of this update from Facebook is “Changes to Groups API Access,” in actually, there’s no change at all. Rather, it’s an enforcement of an existing change from earlier. According to the update: Before April 2018, group admins could authorize an app for a group, which gave the app […]
Veterans Day, the federal holiday on November 11 each year, also known as Armistice Day or Remembrance Day, has people searching for quotes about veterans today. Words of Remembrance, inspiration, encouragement and thankfulness to the veterans and active duty military that served so selflessly for our freedom, can be printed on cards, posted to a […]
Reading Time: 8 minutes In 2007, I moved from a small town in Ohio to the major city of St. Louis. If you’ve ever heard me speak on blogging, you may have heard this story. Because it was within a few years of moving that I started an internet marketing company, and within a couple […]
Reading Time: 4 minutes Hitting organic social media goals can be tough. Engagement is a metric that most are shooting for but few rarely hit the targets they set. Many are constantly stumped wondering: how do you build social media engagement? And more importantly, how do you maintain social media engagement? In this article, I’ll […]
Reading Time: 5 minutes Businesses spend money on marketing material to generate more website traffic. Unfortunately, 63 percent of businesses still struggle to attract leads. Influencer marketing bridges the gap between companies and their consumers. Connect with influencers and reach your target audience, getting more customers and traffic – it’s that simple! Why Do You […]
It was, perhaps, inevitable that Facebook live video would be supported across the board. Whether you want to go live to your personal profile, Facebook Page, or to a Facebook Group, you can (or will be able to soon). While the capability and certain features are being rolled out (so don’t be alarmed if you’re […]
Reading Time: 5 minutes I can imagine why you’re keen on learning about Facebook Ads. 25 percent users who see a social ad respond by visiting that website or store. This makes it a must-have strategy in 2020. With 2.5 billion monthly active users, Facebook has a captive audience, for you to market your offers […]
