Reading Time: 5 minutes There’s no doubt that influencer marketing has unmatched penetration. Everybody from retailers to creatives has taken to the trend like fish to water. Statista found that nearly 70% of companies (with 100+ employees) plan to use influencer marketing campaigns in 2021. The writing on the wall is pretty clear. COVID or […]
Reading Time: 6 minutes Curious about YouTube Monetization? It’s possible to make millions of dollars on YouTube; even 9-year-old Ryan Kaji can do it. You don’t just create a video, edit it, upload it, and magically start making money – there’s a lot more to it than that. As well as becoming a YouTube Partner, […]
Reading Time: 5 minutes I was recently interviewed by Kendra Clark for The Drum and in her terrific piece, she wove together viewpoints from myself and others on Twitter’s new feature, Twitter Blue. Today I’m going to expand a bit on some of the points I made. As Kendra states, Twitter Blue is “a paid […]
Optimisation is one of my favorite words and it’s definitely not used enough in the digital marketing industry. We like the new shiny objects like ‘Clubhouse’ and we’re very quick to jump onto something new. But what about optimising what you already have? Optimisation is an ongoing process where you try something, figure out if […]
Reading Time: 4 minutes Social media has over 3.484 billion users, which translates into nearly 40% of the world’s population. This makes it one of the best places to market your brand and reach your target customers. However, with changes in algorithms and ever-increasing competition, it can be difficult to stand out from the crowd. […]
Reading Time: 3 minutes Social advertising has been a consistent source of discussion year after year, with no signs of stopping. As social media continues to carve itself into users’ daily lives, retailers continue to invest in each network’s growth to market their products. Instagram is a great platform for retailers in particular. An emphasis […]
Reading Time: 2 minutes While the title of this update from Facebook is “Changes to Groups API Access,” in actually, there’s no change at all. Rather, it’s an enforcement of an existing change from earlier. According to the update: Before April 2018, group admins could authorize an app for a group, which gave the app […]
Veterans Day, the federal holiday on November 11 each year, also known as Armistice Day or Remembrance Day, has people searching for quotes about veterans today. Words of Remembrance, inspiration, encouragement and thankfulness to the veterans and active duty military that served so selflessly for our freedom, can be printed on cards, posted to a […]
Reading Time: 8 minutes In 2007, I moved from a small town in Ohio to the major city of St. Louis. If you’ve ever heard me speak on blogging, you may have heard this story. Because it was within a few years of moving that I started an internet marketing company, and within a couple […]
Reading Time: 4 minutes Hitting organic social media goals can be tough. Engagement is a metric that most are shooting for but few rarely hit the targets they set. Many are constantly stumped wondering: how do you build social media engagement? And more importantly, how do you maintain social media engagement? In this article, I’ll […]
