Ever leave a conference and wish you’d connected with more people? Or worse yet – realize you didn’t capture any contact information, making event follow up next to impossible? Yep, we’ve all been there. Whether it’s a lack of preparation or a whirlwind event, showing up without a plan is an immediate fail. But there […]
Updated: May 2020 There’s a lot of advice out there about writing better social media content. Everything from when to post to how and what to write. Problem is, those tips are meaningless when used on their own. The key to writing great social media posts is incorporating a variety of elements. So how do […]
Updated: May 2020 Wonder how to use images on Pinterest? Or why you’d create Pinterest images to pin content from your blog? If so, you’re like many businesses still trying to make sense of Pinterest. But what if I were to tell you that it can become your biggest traffic driver? And more than that, […]
We all know that social media success doesn’t happen by accident. It’s planned for. But without a roadmap, it’s tough to know what you’re working towards. That’s where a social media checklist comes in. Rather than hopping online without focus, you act on purpose. It becomes your guide and directs everything you post. If you’re […]
Updated: April 2020 When was the last time you updated your social media bio? Did you struggle to find the right words? If so, you’re not alone. Whether the struggle is over what to write, how to write, or what to include, crafting your bio can be tough. But here’s the good news. Sharing your […]
How do you define social media success? Have you identified what that looks like for your business? Because, as you can imagine, success is subjective. It can also feel elusive when you’re getting started. But don’t let that scare you. Even when you have no idea what you’re doing, you can still create success on […]
Running a successful Facebook contest for your business doesn’t happen by luck. It takes careful planning and promotion. But if you do it right, a contest can be a great addition to your marketing strategy. A well thought-out Facebook contest can help you: Increase engagement Bring in new contacts Boost page exposure And, much more! Interested? […]
Social media isn’t as simple as it seems. Oh sure, from the surface, it looks like play time… post to Facebook, add a pretty picture to Instagram, tweet a blog post. But under that surface is a bubbling caldron of confusion. It’s enough to drive many people running away screaming. That’s why I’m so excited […]
Getting started on social media doesn’t have to be hard… especially when you learn from the best. In this candid interview, I chat with author and consultant Katie Lance. I’ve known Katie for a handful of years, and during that time, I’ve watched her launch and build a booming business. As a social media and […]
Do you struggle with gaining traction on social media for your business? Are you eager to build a powerful online presence, but don’t know where to start? I’m excited to announce that today – those days are over! I’ve officially launched my new online course, “The Smart Guide to Marketing Your Business on Social Media.” […]
