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When it comes to the best all in one SEO tools, Ahrefs always tops the list. It offers a lot of excellent features such as keyword explorer, site explorer, backlink checker etc.
In fact, they have millions of keywords data which helps you easily discover keywords in any niche.
But if you’re searching for a few other cheaper (or better) Ahrefs alternatives, this post is for you where you’ll find 15 of the best free and paid alternatives to Ahrefs.
So without further ado, let’s find out the list of top Ahrefs competitors and similar to Ahrefs tool to use in 2021.
Hands down Semrush is one of the best Ahrefs alternatives. Semrush is used by more than 7 million people worldwide and it has over 20 billion keywords in its arsenal. It offers you a huge collection of SEO tools including;
We’re using the Semrush SEO tool for more than 5 years now and we’re extremely satisfied with it. If you’re looking for an all in one SEO toolkit, Semrush is the best choice for you.
|Which Is Better?||Semrush||Ahrefs|
|Pricing||Starts at $119.95/Month||Starts at $99/Month|
|Number of Tracked Websites||5||5|
|Tracked Keywords & Update Frequency||500 (Daily)||500 (Weekly)|
|Pages to crawl using Site Audit (Monthly)||100,000||10,000|
|Can you find toxic links?||Yes||No|
|Accurate keyword volume offered?||Yes||No|
|Free trial offered?||Yes||No|
Here’s how the dashboard of Semrush looks like;
Semrush offers you the following 3 pricing plans.
You can get a 16% instant discount on all their annual plans. Also, Semrush offers a 7 day money-back guarantee and you can upgrade, downgrade or cancel your Semrush account whenever you want.
You can also grab the Semrush 30 day free trial using the below link.
Try Semrush Pro free for 30 days (Worth $119.95)
Why choose Semrush over Ahrefs?
Semrush offers you over 45 SEO tools! It’s also used by more than 7 million people worldwide. If you’re looking for powerful Ahrefs alternatives, Semrush is the BEST choice.
It offers you a ton of amazing features including;
Best suited for: Semrush is extremely useful for the in-house SEO teams, website owners, small businesses, and digital marketing agencies. It gives you FULL access to over 45 SEO tools that can help you with almost EVERY single SEO task.
So what are you waiting for?
Grab 30 Days Semrush Free Trial (worth $119.95)
So why pick Semrush over Ahrefs? Here are some of the biggest reasons.
1. Massive keyword data: Semrush is one of the very few SEO tools that offers HUGE keyword data. Did you know that it offers you over 20 billion keywords from over 140 geodatabases? It also has keyword data from over 800 million domains. That’s HUGE, right?
No matter what industry you are in, there’s no shortage of finding better keywords using Semrush. It also provides you the accurate keyword search volume so you can easily discover low competitive keywords effortlessly.
2. Content Toolkit: Semrush offers a toolkit called the Semrush Content Platform to take your content marketing results to the next level. From topic research to content planning, writing, optimizing content – it helps you with almost every content marketing related task.
It gives you access to features like;
3. Position Tracking: With Semrush, you can get access to daily keyword data updates. You can easily track your keyword rankings and make changes to your posts accordingly.
No matter what plan you’re using on Semrush, you can get access to local level volume data. What about Ahrefs? It doesn’t provide you daily data. You need to upgrade to Rank Tracker Pro (you need to spend more) after subscribing to any plan on Ahrefs.
So Semrush wins easily over Ahrefs!
4. Offers over 45 SEO tools under one roof: Semrush is used by over 7 million people for a reason: it offers you a tremendous value for money. It gives you access to over 45 SEO tools ranging from organic research to traffic analytics to Keyword Magic tool, site audits, brand monitoring and so on.
If you have access to Semrush, you might not require any other SEO tool because you can get almost every SEO related task done using Semrush SEO toolkit.
5. SEO Reporting: You can’t create custom SEO reports using Ahrefs SEO tool but Semrush lets you easily create custom SEO reporting. You can create white label SEO reports, branded reports and so on.
6. The ability to find and fix toxic backlinks: Ahrefs doesn’t offer any tool for you to find toxic backlinks. If your site has too many toxic links, it can hurt your search rankings. Fortunately, Semrush offers you Backlink Audit tool to analyse your backlink profile. It also helps you easily discover toxic links on your site.
Here’s how it looks like;
So yes, Semrush is an amazing tool and better than Ahrefs (in most cases).
And… if you’re looking for free trial accounts of Semrush, check out the following sections.
Visit this special link to grab your 30 days Semrush account for free (which is worth $119.95)
Once you click on the link, you’ll be taken to the following page;
Click on the “claim your free 30 day trial” button to continue.
Enter your email and password to create your account.
You’ll now be taken to their payment page where you need to enter your credit card details to get access to Semrush.
Make sure to enter your details such as email, password and billing details etc to grab your Semrush Pro for free.
Serpstat is another all-in-one SEO platform which is similar to Ahrefs. You can use it to explore your competitors’ websites along with keyword research, content marketing ideation, search analytics and so on.
Here’s how the Serpstat dashboard looks like;
Serpstat currently has the following four pricing plans.
You can get a 25% instant discount on all their annual plans. Also, Serpstat offers a 14 day money-back guarantee and you can upgrade, downgrade or cancel your Serpstat account whenever you want.
You can also get the Serpstat 7 day free trial using the below link.
Get the 7-day free trial of Serpstat
Why choose Serpstat over Ahrefs?
If you’re looking for an affordable alternative to Ahrefs, Serpstat is an excellent choice for you as their pricing plans start at just around $50 per month (much cheaper when compared to the Ahrefs plans that start at $99/mon).
Also, Serpstat offers a wide range of features such as;
Best suited for: Serpstat is a growth hacking tool that is best suited for content marketers, SEOs, and those who manage PPC campaigns.
KWFinder is a set of tools from Mangools Tools which helps you easily discover profitable keywords along with competitor keyword research with low SEO difficulty. It offers an amazing keyword metric called KD (keyword difficulty) which lets you find and use low competitive keywords.
Here’s how the keyword data looks like;
KWFinder is a part of the Mangools SEO tools, so you need to purchase the Mangools tool subcriptoin in order to use the KWFinder.
The best part? With the Mangools SEO tools, you’ll get access to the following FIVE amazing SEO tools.
Mangools offers you the following three pricing plans.
You can get a HUGE 40% instant discount on all their annual plans.
You can get the KWFinder 10-day free trial using the below link.
Try KWFinder Free for 10 days (No credit card required)
Why choose KWFinder over Ahrefs?
KWFinder and Mangools (KWFinder is a part of the Mangools SEO tools) offer you five powerful SEO tools that help you with all the major SEO related projects.
KWFinder also offers you great features such as;
Best suited for: If you’re looking to find easy to rank keywords in any niche, KWFinder is the ULTIMATE keyword tool for you. At just $29 per month you really can’t go wrong with the Mangools (including KWFinder) tools. It’s perfect for bloggers, affiliate marketers and small businesses.
Read: Mangools SEO Tools Review with 40% OFF
Read: 10 Best KWFinder Alternatives (Free & Paid)
Read: KWFinder Review: Should We Try This Keyword Research Tool?
Want to find every keyword your competitors have bought on Google Ads, every keyword they organically rank and every ad variation in the last 13 years? Then, give a try to SpyFu as it’s the most comprehensive competitor keyword research tool and a great alternative to Ahrefs.
Here’s how the SpyFu data looks like;
SpyFu has the following three pricing plans.
Click here to try SpyFu today
Why choose SpyFu over Ahrefs?
Looking for the cheapest yet extremely powerful Ahrefs alternatives? Then, SpyFu is just for you as it offers unlimited SEO and PPC data and their pricing plans start only at $33 per month.
You’ll also get a ton of amazing features with SpyFu such as;
Best suited for: For website owners, SEOs and small businesses on a tight budget looking for reliable yet powerful SEO toolkit, SpyFu is a great choice. You can grab their pricing plans starting just at $33 per month (which is 3 times cheaper than other SEO tools like Ahrefs, Semrush, Moz etc).
Want to Read More?
If you’re looking for an all in one SEO toolkit at affordable prices, you can give a try to SERanking as they have almost every feature ranging from keyword research to website audits to SEO competitor research.
Here’s how the SE Ranking dashboard looks like;
SE Ranking offers you the following three pricing plans.
You’ll be getting a 20% instant discount if you pay annually on ALL their plans.
Click here to try SE Ranking today
Why choose SERanking over Ahrefs?
One of the primary reasons to choose SE Ranking is because it offers up to date information and you can access the historical data without even leaving their interface.
From current search volume trends to the daily keyword ranking updates, you can pretty much do every SEO major tasking using SE Ranking. It also gives you access to some of the incredible features such as;
Best suited for: SE Ranking is one of the powerful all in one SEO toolkits that’s exclusively made for business owners, agencies and SEO specialists.
WebCEO offers you a full-fledged collection of several SEO tools which can be used for keyword research, SEO audits, keyword rank tracking, backlink analysis, lead generation, white reports and so on.
Here’s how its interface looks like;
WebCEO offers you the following four pricing plans.
You can save 25% instantly on all their plans if you go with their annual plans.
Try WebCEO free trial today
Why choose WebCEO over Ahrefs?
WebCEO offers you 22 amazing SEO software tools that help you with almost every SEO campaign such as keyword research, keyword ranking tracking, in-depth SEO audits, and more.
It also offers you the following list of great features.
Best suited for: WebCEO toolkit is perfectly useful for bloggers, website owners, freelancers, in-house SEO teams and agencies who’re looking for affordable SEO tools.
If you’re looking for better alternatives to Ahrefs, Serped can be a great choice. Serped is a collection of over 40 SEO tools ranging from keyword research to competitor analysis to backlink research, rank tracking, reporting and so on.
It also exclusively offers a chrome extension along with a WordPress plugin where you can get the metrics of any website, find a lot of keyword ideas, evaluate the level of difficulty of any keyword that you want to rank for.
Here’s how its dashboard looks like;
Serped offers you the following three pricing plans.
If you go with their annual plans, you’ll get 3 months free on ALL their plans.
Click here to try Serped now!
Why choose Serped over Ahrefs?
Serped offers you over 40 amazing SEO tools that help you monitor and manage almost every single SEO campaign. Serped also offers you the following list of features.
Best suited for: Serped is an excellent alternative to Ahrefs and best suited for SEO freelancers, agencies and in-house SEO teams.
Read: SERPed Review with 25% Discount
If you want to quickly discover content ideas for your business and discover highly influential people such as bloggers & influencers in your niche, BuzzSumo is the best tool for you.
To put it simply, BuzzSumo is a great Ahref competitor which can be used as a research and monitoring tool which helps you find the most popular content in every industry and identify influencers.
Here’s how it looks like;
BuzzSumo offers you the following four pricing plans.
You can save 20% instantly on all their plans if you go with their annual plans.
Why choose BuzzSumo over Ahrefs?
If you want to create top-notch content, get unlimited blog post ideas, monitor your performance and discover influencers in your niche, BuzzSumo is the perfect choice for you.
You’ll also get a ton of incredible features with the BuzzSumo tool which include;
Best suited for: BuzzSumo is ideal for content marketers and SEOs who want to monitor their content’s performance, find influencers in any niche, and get unlimited ultimate content ideas.
Raven Tools is another excellent Ahrefs alternative which is a combination of several amazing SEO tools ranging from rank tracking to competitor research to link building manager. If you’re looking to get access to white label SEO reports and an amazing set of SEO tools, you should definitely consider Raven Tools.
Here’s how the SEO metrics on Raven Tools looks like;
Raven Tools offers you the following five pricing plans.
You will get 30% instant discount on all their plans if you go with their annual plans.
Why choose Raven Tools over Ahrefs?
If you’re looking for an all in one SEO toolkit to perform in-depth SEO and SEM competitor research, Raven Tools is a great choice for you and it offers a ton of amazing features including;
Best suited for: Raven Tools is best suited for agencies, in-house marketers, small businesses, and freelancers. It’s also an affordable SEO toolkit as its pricing starts only at $49/mo.
Keyword Surfer is a FREE chrome extension that is used for content and keyword research. It gives you access to important keyword metrics such as search volume, CPC, competition data, and more.
Here’s how it looks like;
Keyword Surfer is totally free to use, forever!
Why choose Keyword Surfer over Ahrefs?
The #1 reason over 200,000 people use Keyword Surfer is it’s free and helps you perform keyword research inside Google Search.
It also offers you features such as;
Best suited for: Keyword Surfer is extremely useful for bloggers, content marketers and SEOs who are looking to find keywords on the go.
If you are serious about finding traffic generating keywords and looking to generate more traffic to your site, Wordtracker is for you. You can also better understand what your target audience is looking for using this tool.
Here’s how it looks like;
Wordtracker offers you the following three pricing plans.
You can get up to 40% instant discount if you go with their annual billing cycle.
Click here to try Wordtracker today
Why choose Wordtracker over Ahrefs?
Wordtracker is widely used for finding low competitive and profitable keywords in ALMOST any niche. It also helps you easily discover exactly what keywords your competitors are using.
You’ll get a ton of incredible features with Wordtracker including;
Best suited for: Wordtracker is useful for anyone who’s looking to spy on their competitors’ keywords, perform in-depth PPC and SEO analysis, get useful data from Google. It is also an affordable keyword research tool which helps you get data from multiple sources including Wordtracker, Google, Youtube and Amazon.
There are a ton of bloggers and SEOs who use Moz tools for checking metrics like DA and PA every single day.
If you’re looking for premium sites like Ahrefs, Moz is an ultimate choice for you and Moz also has a premium set of SEO toolkit that helps you with crawl and audit your sites, discover link building goals, explore on-page optimization opportunities and so on.
Here’s how the Moz interface looks like;
You will get 20% instant discount on all the Moz Pro plans if you go with their annual plans.
Why choose Moz Pro over Ahrefs?
Moz Pro offers one of the biggest backlink databases and it also offers a wide range of SEO tools such as keyword research, site audits, link explorer, etc.
You’ll also get access to the following features with the Moz Pro.
Best suited for: Moz Pro is best suited for small businesses, in-house SEO experts, and agencies that are looking for all in one SEO tools to grow their business and organic rankings.
If you are looking for a freemium alternative to Ahrefs, Ubersuggest is a great choice for you. Although it doesn’t offer as extensive data as Ahrefs or Semrush but it’s a decent tool for those who’re looking for affordable SEO tools.
The latest version of Ubersuggest also lets you see how many people search for a keyword on a mobile device versus a desktop device which is really an incredible feature.
Here’s how its interface looks like;
Ubersuggest currently has the following three pricing plans.
Why choose Ubersuggest over Ahrefs?
One of the MAJOR reasons to use Ubersuggest over Ahrefs is it is EXTREMELY cheap. Did you know that you can grab the Ubersuggest starter plan for only $120 (that too for a lifetime, no monthly fees required!).
So if you’re on a tight budget and looking for a decent SEO toolkit for SEO purposes, Ubersuggest is a great deal for you. You will get access to the following features with Ubersuggest;
Best suited for: Ubersuggest is perfectly suited for website owners, marketers and small businesses with tight budgets.
If you’re using Google Ads or thinking about using PPC ads to find relevant keywords to grow your business, Google Keyword Planner is worth giving a try. If you’re looking for a free alternative to Ahrefs just for the keyword research part, Keyword Planner can be a great choice for beginners.
It’s a keyword research tool developed by Google and completely free to use (you just need to login using your GMail account). Here’s how it looks like;
Google’s keyword planner is completely free to use. You can create an account with your Google account to start using it for free.
Why choose Google keyword planner over Ahrefs?
If you’re looking for free Ahrefs alternatives, Google keyword planner is exclusively for you. Although it doesn’t provide extensive data, it’s a decent keyword tool for beginners.
Here are some of the features of Google keyword planner.
Best suited for: If you’re a blogger or small business owner who’s looking for a FREE tool to find keywords for your website, you should definitely try Google Keyword Planner. Not only is it free to use but it also gives you a ton of keyword suggestions from Google search.
Read: How to Use Semrush And Keyword Planner for Keyword Research
KeywordTool.io is the best alternative to Ahrefs. If you want to find long tail keywords for search engines like Google, Bing, Yahoo or social platforms like YouTube, Instagram etc, KeywordTool.io can be a great tool for finding keywords.
Here’s how its interface looks like;
Although KeywordTool.io is free to use, if you want more details and data, you should go with their Pro plans which are available in three pricing plans.
Why choose KeywordTool.io over Ahrefs?
Here are some of the incredible features of KeywordTool.io;
You can get up to 20% instant discount on all their plans if you go with their annual plans. Best suited for: KeywordTool.io is best suited for bloggers and YouTubers as it exclusively offers keyword research tools for search engines like Google and Bing. Also, you can use their exclusive YouTube keyword research tool to find better keywords for YouTube videos.
SEO Tools Worth Trying:
Here’s a list of some of the frequently asked questions about Ahrefs alternatives and some of its alternative SEO tools.
Is Ahrefs free?
No, Ahrefs is NOT a free tool. But they offer a 7 day trial for $7 which you can avail from here. If you want to learn why your competitors are getting top rankings in Google (everything from finding keyword data to backlinks), you can use Ahrefs.
Is Semrush free?
No, Semrush is not a free tool but you can grab their 30 day exclusive pro account trial for free using this link.
What’s the best free keyword research tool?
There are a ton of keyword research tools out there but there are only a couple of free tools that are actually worth spending your time. They include;
→ Ubersuggest (freemium)
→ Google Keyword Planner
What are some of the free Ahrefs alternatives?
Here are some of the best free Ahrefs alternatives.
– KWFinder (free limited daily searches available)
Which SEO tool is best?
If you’re looking for the best SEO tool, we HIGHLY recommend you Semrush as it provides you 45+ SEO tools. It is also the most popular SEO toolkit used by over 7 million people worldwide and offers amazing tools like keyword magic, organic research, site audits, and more.
Which is better Ahrefs vs Semush?
Semrush is the powerful SEO toolkit when compared to Ahrefs as Semrush offers you over 45 SEO tools under one roof. But Ahrefs is a bit cheaper when compared to Semrush as Ahrefs pricing plans start at $99/mo whereas the Semrush pricing starts at $119.95/mo.
What are the best alternatives to Ahrefs?
Here are some of the best Ahrefs alternatives to try in 2021.
– Moz Pro
– Mangools SEO tools
Can I use Ahrefs for free?
Although Ahrefs doesn’t offer any free trials, you need to grab their premium plans (start at $99/mo) to get access to all their features. You can also use Ahrefs backlink checker for free (with limited features) that you can use to check backlinks of any website.
Check out a few more ultimate SEO tools alternatives:
It doesn’t matter whether you are looking for sites like Ahrefs or free tools but picking one SEO tool that suits all your needs is a really daunting task. Some people want tools for keyword research purposes while others want all in one SEO toolkits.
So know what your SEO needs are (along with your monthly budget) before picking the RIGHT alternative to Ahrefs. We’ve compiled the best Ahrefs alternative tools to help you pick the right SEO tool for your needs.
If you’ve any questions, let us know in the comments.