Learn the steps you need to make to reach increased efficiency, make data-driven decisions, and deliver even more successful marketing campaigns.
Every marketing professional should be looking to move away from tedious, time-consuming manual reporting, and towards a highly-efficient, automated, insights-based workflow, right? That way, you and your teams get to spend more time analyzing and finding insights within your datasets, and crafting better stories that are supported with data. This, in turn, helps your executives or clients to drive better strategic decisions.
But how do you get from data silos to automated insights? Adverity’s technology consultant and Senior Enterprise Account Executive, Joseph Caponsacco took the audience of the latest Bitesize webinar through the 3 key steps of this process.
Step 1 – Make connections to your data sources
The first phase is to connect data from multiple silos and sources, that you can then use to build trend analyses, says Joseph. This will be in many different formats, including flat files, and may reside in historical databases.
It starts with the ETL process – extract, transform and load, which can automate the integration of all the data sources that are important to you and your clients, but for this, you need a partner who knows how to do it. Adverity automates connections with hundreds of different data sources, removing the need to manually fetch or download data. And it makes it available from a centralized location, for you or your team to slice into to gain insights, explains Joseph.
The beauty is that Adverity turns all your different data into a normalized and harmonized form, to create a single source of truth. And it automatically pulls in all of your data every day. These datasets, including complex data forms and massive datasets, are transformed, enriched and tagged with your client-required KPI structure, ready for use every day.
Step 2 – Visualize the data you have integrated
The second phase is there to take your supercharged, centralized database and use the power of real-time analytics and visualizations to make reporting easier, and visualize your success metrics.
Your central repository of data can be a data lake, a regular data storage like Amazon S3, or a SQL database. Adverity lets your analysts dive into the data, interrogate it and get answers to relevant business questions by drilling into the charts and graphs, looking for that insight that can change everything.
With a data visualization platform like Adverity, you can easily identify the most important information, and spot all the critical changes, by displaying all your KPIs on powerful, custom-made reporting dashboards, says Joseph. These insights are shown using interactive graphical widgets, which are updated every day, so you can easily drive strategic decisions or prove value from your activities and marketing investments.
Step 3 – Add intelligent analytics on top of it
The final phase is where you really start to get value from your datasets and get the edge on the competition with smart insights that go beyond what conventional analytics tools can give you. Partnering with Adverity means that you can utilize our AI-powered augmented analytics technology to process your data and identify and analyze emerging trends, gaps, anomalies and outliers. Also, it provides suggestions for optimizations, including budget shifts, and notifies you of any potential marketing performance issues, even before they occur!
Augmented analytics can look at your historical and current data in real time, to help you see things clearly and be proactive, rather than reactive – making changes and optimizing as opportunities and situations emerge, says Joseph.