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A keyword research tool is not about randomly picking a search term and hoping it’s the best keyword for your website.
Good keywords that you can actually rank for…
You’ll need to dig deep to find those.
And the Jaaxy keyword tool claims it can do that.
It’s got features to find keywords, do alphabet soup automatically, track site ranking, analyze the search engine results page and explore your niche’s opportunities.
Sounds good in theory.
But in practice, Jaaxy falls a bit behind other keyword research tools.
Read our Jaaxy review to find out why.
So I set up an account with Jaaxy, browsed the tool for a bit, did some research and wrote down my first impressions of the keyword tool.
But those initial remarks changed quickly.
The next day, I had a login problem. I typed the password I knew for a fact was tied to my account, but it kept coming up with an error.
I thought maybe I forgot my password.
So I changed it, but as soon as I filled in the password I had updated seconds ago, it came up with the same error.
Just as I was about to contact support, it finally worked.
So I thought it’s not a big deal, I’m not going to include it in the Jaaxy review. It could’ve been an unlucky bug.
But the issues persisted.
I started browsing each feature, using Jaaxy to see what it had to offer.
And I stumbled across the Brainstorm dashboard, which is a Trends analysis functionality.
But something seemed off. Let’s see if you can spot it.
That’s right. Stan Lee, Toy Story 4 and Facebook Down don’t look like current trends. In fact, they look like 2018-2019 trends.
Jaaxy claims this is where it serves the Google Trends feed, so just to make sure I wasn’t an accidental time traveller, I checked the actual Google trends.
And I was right, the Brainstorm screen doesn’t show updated trends.
Again, this could just be a bug.
But that’s 2 bugs in under 10 minutes, and one of them is self-defeating. There’s no point in a trends feature if the trends aren’t updated.
So in the best case scenario…
Jaaxy is a bit buggy, which is already a problem that warrants going for a different tool if you want accurate monthly searches estimates and the best keyword analysis.
But in the worst case scenario, Jaaxy can’t live up to their offer.
Either way, it makes me wonder about the quality of their data in general.
Nonetheless, I’m one for second chances. A fair tool review means analyzing what said tool can do right.
So let’s give this research tool a chance in our Jaaxy review.
Jaaxy’s navigation is modern, but it does feel a bit bland.
I may be subjective here, but there’s too much white and too little information.
On one hand, this means a decluttered screen, so it’s good for anyone getting started or a small online business.
On the other hand, it means you have an easy to use tool that can’t do much. Jaaxy’s chopping features to create space.
And it’s not like it’s the only way to do it.
For example, KWFinder has the same keyword research capabilities, but it also has a SERP Analysis tool in the same dashboard where you find keywords.
KWFinder is just as easy to use as Jaaxy, but it also gives you more features. As far as keyword tools go, Jaaxy’s already down a notch.
Another example is the SEO difficulty color coding.
Jaaxy does have color coding for their keyword quality metric:
But it’s not nuanced enough, like you’d get in KWFinder or Ubersuggest.
This is a visual theme with Jaaxy – simplifying the interface so much that it gets harder to achieve the same results.
On top, the tags of the different dashboards are a bit counterintuitive.
For example, Search History displays records of your Jaaxy keyword research. At a first glance, it could be confused with a trends analysis dashboard.
Same goes with Brainstorm – it does sound like something you’d use to get keyword suggestions, not a trends dashboard.
I know it’s not the biggest issue, but it can be important for someone getting started. You’ll have a harder time getting used to Jaaxy.
Jaaxy keyword research can go smoothly.
To get started, you’ll plug a seed term into their keyword research tab, and you get a bunch of related keywords.
Right off the bat, you get good keywords to rank for.
It gives you a lot of keyword suggestions that are low competition, or at least determined to be low competition after a manual analysis of the SERP.
These are great to see if you get started, so Jaaxy keyword research will help you find low competition keywords easier.
But after using Jaaxy for a while, you’ll also notice that a lot of the recommendations are low traffic too.
So this makes Jaaxy a good keyword research tool for people getting started.
But it’s not recommended for big websites, since you won’t be able to find competitive keywords as easily as you would with Ahrefs or SEMRush.
(If you’re not sure which tool is better for you, read our Ahrefs vs SEMRush comparison post.)
Another great thing is the monthly searches estimate.
Jaaxy shows you an estimate on volume for a particular keyword, but right next to that is the traffic estimate for the lowest position.
That’s a good feature to display prominently, because it helps newcomers stay realistic.
Don’t get me wrong, most keyword research tools have a traffic estimate.
But it’s usually displayed as a secondary metric.
Besides this keyword research, you can do alphabet soup.
As you can see… it doesn’t look promising.
Alphabet soup is when the Jaaxy keyword tool gets recommendations from what other people search on Google.
But I find it hard to believe that anyone Googled this more than once:
And that once was during a (life-threatening) blackout.
The Jaaxy keyword tool technically adds a letter to your seed term to see what Google would recommend:
But the first recommendations are not what you get when you type “marketing tools a” in Google.
This is what you actually get:
I don’t know if this is a bug, or if their algorithms are way off. Either way, it’s not a helpful feature.
But that’s not the end of it. The alphabet soup doesn’t display any metrics on the recommended features. You’ll have to search for them in the other dashboard:
Moreover, neither the traditional keyword research, nor the alphabet soup feature any targeting means.
You won’t be able to do keyword research on specific countries or languages.
So at this point, even Google’s Keyword Planner could help you more if you’re not targeting English speakers.
But it doesn’t end there.
To measure keyword competition in Jaaxy you only get QSR, KQI and “SEO”.
Sounds confusing? It is.
QSR stands for Quoted Search Results, which is the amount of pages Google ranks for a keyword.
KQI stands for Keyword Quality Indicator, which is a metric developed by Jaaxy to determine the “quality” of a keyword (I’m not sure what that means either).
Let’s break them down.
QSR is basically useless, since it doesn’t really matter how many pages rank for a keyword. If you have 8 pages ranking for a keyword, but those 8 pages come from high authority websites, the SERP is extremely competitive.
On the other hand, if you have 148 pages ranking for a keyword, but they’re all bad, it’ll be easier to rank there.
The KQI is just an estimate from Jaaxy, which can be way off. That’s both because you already have reasons to not trust their algorithm, but also because they use QSR to determine how “qualitative” a keyword is.
The SEO score (the inner workings of which, after researching this tool for a week, are still unknown to me) is a reverse SEO difficulty score, meaning that it’s easier to rank the higher it is.
This system is very black and white, but complicated at the same time. You only get three color codes: Red for bad, Yellow for ok and Green for great.
Even if you trust the KQI, it’s still hard to determine what you should target.
Compare that with KWFinder’s Keyword Difficulty for example:
Everything’s more nuanced, and better displayed with color codes, so it’s much easier to find the best keyword to target.
You can also see the availability of a domain for a given keyword. That made sense in 2010, when your domain name mattered a lot for ranking.
But right now, it’s just a useless column if you already have a website.
Jaaxy has two separate dashboards for accessing old data: Saved Lists and Search History.
In theory, this seems great, especially if you have a network of websites and you do a ton of keyword research.
In practice… it’s not that much.
I just can’t think of a situation where saved lists add a lot of value. You can save keyword lists with any keyword research tool, it’s just that you’ll download them.
The same thing applies to the Search History tab.
You just get a list of all past keyword searches, not much else.
I’m not bashing Jaaxy for including these tools.
It’s just that they could’ve used the resources to develop something more helpful, like a better SERP Checker.
Speaking of which…
Jaaxy’s keyword research has some downfalls.
And the situation is pretty similar when doing SERP Analysis.
The biggest problem is that you don’t get a good overview of the SERP (Search Engine Results Page).
You can see the domain name of pages ranking, so you can manually analyze them.
But you don’t get “a bird’s view”. You can’t compare traffic, backlinks or domain rank for the SERP entries.
You just get a list.
If you want advanced data, you have to click on each entry individually:
On one hand, this means a decluttered screen.
And since you get metrics on each individual entry, it’s easy to focus on beating a specific competitor.
It also gives you a good overview of their ranking content piece: word counts, backlinks to the page, and other helpful metrics.
But again, Jaaxy sacrifices features for a “clean” dashboard.
For a comparison, in Ahrefs you get more data sets and a better overview.
But why is search analysis important?
Even if you trust the numbers delivered by a keyword research tool, you still need to take a look at the SERP to make sure you can compete.
Ahrefs might throw a low difficulty score your way and you may think it’s a worthy keyword. But search engines may disagree, and analyzing the SERP could reveal that, even if the results have few backlinks pointing towards them, their authority is high enough to make them impossible to beat.
Similarly, Jaaxy might display a green KQI, but your online business could be ill-equipped to compete on a specific SERP.
You can only find that out by analyzing the SERP.
As it stands now, search analysis is hard to do in Jaaxy.
Your workflow is broken up. Implicitly, finding the best keyword to target will be harder.
But things are a bit better when it comes to analyzing your niche.
Besides the domain recommendations in the keyword research tool, you have other features to analyze your niche.
For example, there’s the Affiliate Programs tab.
First, you can browse affiliate programs by the type of commision they pay, which helps you segment your opportunities pretty well.
Second, you do get a lot of options most of the time.
No, there’s no “hidden flaw” that I’m about to mention.
The Affiliate Programs tool is pretty good, it will help you find products and networks to monetize your website.
You may end up seeing this screen every now and then:
But I did say this is a fair Jaaxy review, so we can’t blame them for it. There may not be affiliate programs in that niche, with that commission type, so just dig deeper.
Now for the Brainstorming dashboard.
Yeah, they do have that “not actually trends” thing we mentioned earlier.
On top, 9 times out of 10 you won’t see trends suggestions on keyword analysis:
But in principle, it’s a good idea.
Not only for Google – you can see what’s trending on Twitter and Amazon, which can give you an overview of what’s happening around the web.
But if you think about it…
Most niche websites don’t have the authority or the resources to compete on trends.
This tool is better suited for news websites, big networks or high authority websites.
Even then, you can just access Google Trends, and you’ll get better data.
But this system has a lot of potential.
Imagine a dashboard where you can see Google trends, Twitter topics and Instagram hashtags.
You can create valuable articles and build them for shareability too.
Unfortunately, a great review looks at what’s on paper, not what could or should be.
So for a fair Jaaxy review, we have to take a hard pass on the Brainstorm dashboard too. It’s just not usable right now.
You can also do search analysis on Bing and Yahoo.
This has the trappings of legitimacy. After all, a complete keyword research tool should help you target all search engines right?
Well, not really.
Some PPC agencies use Bing Ads to target the older demographic, because they have a lot of buying power.
But SEO on Bing and Yahoo?
That’s a whole different ball game.
They have a completely different ranking system.
So if you’re building your site to rank on Bing, you won’t rank as well on Google.
Because they’re mutually exclusive, there’s not even a debate on what search engine you should focus on.
Google has billions if not trillions more monthly searches.
So while this feature seems good in theory, you won’t get much out of it in practice.
If you want proof of this, look no further than Jaaxy’s own data.
According to their site tracker, Authority Hacker ranks 3rd for “KWFinder review”.
But it only ranks 6th on Bing, and it’s not even ranked on Yahoo.
Since we mentioned their Site Rank tool, let’s take a closer look at it
Jaaxy’s keyword research tool can be enhanced by tracking your domain’s rank for different keywords.
Overall, it’s not a bad feature.
You get an overview of how you’re doing on Google, and you can quickly assess your competition.
But the purpose of a tracking feature like site rank is to measure how you’re doing over time.
And if you take that into account, Jaaxy falls behind.
If you want to track your domain’s performance, you have to add the keywords you’re targeting manually.
Most tools do that automatically for you.
Not to mention, Jaaxy has no way of measuring the backlinks of sites you want to track, it’ll just help you look at keywords.
Meanwhile, Ahrefs sends out constant notifications when you lose and gain either keywords or backlinks.
If you’re not convinced to steer clear of Jaaxy yet, let’s look at the service they provide overall.
Jaaxy’s service is… pretty bad too.
Their pricing is really high when compared to KWFinder and Ubersuggest.
Granted, it’s not as much as Ahrefs, which will cost you upwards of $99 a month.
And (in theory) it has more features than KWFinder or Ubersuggest.
But when put to the test, it’s just not worth the money.
Considering my experience with it, I wouldn’t even recommend it if it was a free tool.
Yes, they do have a free trial.
But you’re limited to 30 searches, all across the board.
So, realistically, you couldn’t use the tool for anything if you only used the free plan. You need 30 searches just to get started.
Compare that to KWFinder’s pricing:
You get data you can trust and more leeway, so it’s definitely a better keyword research tool.
On top, Jaaxy customer support is pretty bad too.
The “knowledge hub” they have is just a library of four videos:
And (as far as I can tell) there’s no way to get in touch with the developers, so definitely no live chat or telephone support.
As of right now, we’d advise against that.
Jaaxy looks promising, but it’s not on par with its competitors.
Still, a lot of people recommend it all across the web.
It may have something to do with their pretty good affiliate program:
Honestly, considering their Brainstorm dashboard, the layout of their keyword research tool and the domain name availability checker, it looks as if someone abandoned the platform a few years ago and never bothered to update it to stay competitive.
In the end, Jaaxy is a buggy keyword research tool that can help, sometimes.
If you have some free time and you want to give it a shot, you can try the free version, see if it works for you.
If you see results, by all means, upgrade to their paid plans.
Other than that, there are cheaper and better alternatives. If you want to find out more, read our Ahrefs review and Ahrefs Alternatives, and our KWFinder review.