Reading Time: 3 minutes Social advertising has been a consistent source of discussion year after year, with no signs of stopping. As social media continues to carve itself into users’ daily lives, retailers continue to invest in each network’s growth to market their products. Instagram is a great platform for retailers in particular. An emphasis […]
We’re pleased to announce the release of part one of Adverity’s Strategic Playbook for Data-Driven Advertising Agencies. This will be a three-part guide for advertising agencies looking to modernise their business model by leveraging data to the fullest. In this first instalment, we’ll be covering the end-to-end data integration process. In layman’s terms, this describes […]
In today’s world of information-, product- and service overload, attracting and retaining loyal customers is crucial. Advertising agencies and brands alike, thus, need to make sure that the latter enjoy a positive image throughout the web: A task that is not always easy to achieve – and especially not when it comes to digital advertising.
Do you sometimes think about using data-driven insights to run efficient advertising campaigns? Do you wonder why everyone’s so excited about it? Particularly since your efforts to increase advertising ROI by using data have failed until now…
In the search for “the next big thing”, agencies worldwide have been paying more attention to artificial intelligence. Could AI bring an opportunity for innovation and added-value delivery? If you look at recent news and industry discussions, artificial intelligence seems to be the advertising industry’s attempt to advance their offering on multiple fronts, from targeting […]