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Lately, I have noticed an increasing number of people complaining about duplicate events in their Google Analytics 4 debug view. Sometimes the reasons for this are quite obvious, but sometimes they were a bit trickier than I initially anticipated. If you are seeing something similar in your GA4 DebugView, you have come to the right […]
Google Tag Manager offers a built-in Youtube video trigger. But that’s about it. If you are dealing with some other player, you will need to implement custom solutions. And that’s exactly what we are going to do in this blog post. I will show you how to track Vimeo player with Google Tag Manager and […]
Even though Google Analytics 4 offers built-in Video tracking (thanks to Enhanced Measurement), it does not always work on all websites. Also if you want to modify and change thresholds when video events are sent to GA4, you will need to create your own customized solution. And in this blog post, I will show you […]
Analysis Hub in Google Analytics 4 is a suite of features that allow you to dive deeper into your data. In the past, I have explained how to work with Exploration reports and Funnel Analysis. This time, let’s take a look at another type of report, Path Analysis. In Universal Analytics (GA3) flow reports were quite […]
You’ve integrated your data and made insightful visualizations with it. The final stage is to add intelligent analytics to it and really make your marketing data work for you.
Updated: May 17th, 2021. Important: this blog post contains Google Analytics 4 examples. If you are looking for Universal Analytics (GA3) examples, click here ***** Tracking page views on regular websites is fairly easy: you just add a tracking code to every page and done! Every time a visitor clicks an internal link, a browser […]
Updated: May 12th, 2021 Google Analytics reports can get a mess really quickly once you start customizing data that is sent to GA. If you don’t follow certain rules/practices, they can eventually become a hot mess. The same curse applies to Google Tag Manager once you start using it for larger projects. If you name […]
Updated: May 5th, 2021. When I first heard about Google Tag Manager (GTM) in early 2013, I felt a bit confused. At that time I had no idea that tag management was a thing at all, so naturally, I found myself questioning what is Google Tag Manager? What’s the difference between Google Analytics events and GTM events? And nowadays I actually […]
If your website is using some no-name video player, there is a very high chance that this is a generic HTML5 video player. If you want to track its engagement with Google Tag Manager, you will need to do some additional configuration. In this blog post, I will show how to track HTML5 video player […]
Even though Google Analytics 4 offers some built-in video tracking capabilities, there might still be some cases where you will need to do additional configuration in Google Tag Manager. And I wanted to cover different situations, from simple ones to more complex ones. In today’s blog post, I will show you how to track videos […]