Compared to Universal Analytics, Google Analytics 4 offers more built-in tracking capabilities. This includes file downloads, outbound clicks, scroll tracking, and more. But did you know that the built-in scroll tracking in Google Analytics 4 tracks only when someone scrolls below the 90% percent mark of the page height? What if you want to track […]
When you implement Google Analytics 4, you are tracking your own interactions/events as well. That’s the default. That becomes even a larger problem when you’re working with a larger business (having more employees). Every visit/event made by an employee skews your data. Luckily, this can be fixed because you can exclude internal traffic in Google […]
The role of marketing is changing. The role of the marketing professional, too, is changing as a result. But what exactly are those changes, and what is their impact on players in the industry? Decreasing budgets is, in fact, a main talking point. According to recent findings by Gartner’s CMO Spend Survey 2017-2018, marketing budgets […]
Adverity powers all kind of advertisers and agencies around the globe – from local heroes to multinational enterprises. We are proud to share the following the success story of our client MediaCom, who leverages Adverity Datatap in order to improve their efficiency across their global operations. MediaCom is one of the world’s largest media agencies […]
When Google Analytics 4 was officially announced, it became the default type of property in GA. Thus many people got confused. Can they still create Universal Analytics property? As a result, I noticed an increased volume of forum threads, messages, etc. asking how can they downgrade to Universal Analytics, or in other words, how can […]
Updated: February 19th, 2021 When Google Analytics 4 was introduced, it was announced as the event-based analytics tool where everything is an event. A pageview, a purchase, etc. And there are many things to know about them that eventually materialized into this blog post and a video tutorial. Today, I will show how to track events with […]
One of many benefits to using Google Workspace is that Google Workspace users with access to their organization’s Google Analytics account can easily share specific slices of Google Analytics data with their co-workers. The Google Analytics Add-on for Google Sheets lets a Sheets user who has a Google Analytics login create a variety of comparative […]
There are a number of challenges with big data. It’s spread across different platforms and devices. What’s more, it’s messy. Yes, you’re thinking what we’re thinking: That’s more than just one challenge. But what if there was one solution for all these challenges? Well, there is – and it’s called ETL.
Google Analytics Event tracking allows you to incorporate visitor activity from many different sources within Google Analytics. Once the information is in Google Analytics, as we covered in the previous post, comparative visualizations can be created in Google Sheets. Here are five Google Analytics event tracking examples. You can use these to measure the effectiveness […]
If you want to read the full “Strategic Playbook For Data-driven Agencies Part 2: The New Role of Marketing Analytics and Visualisation”, feel free to download our lovely white paper here. Data-driven marketing is something of a hot topic right now. We dare to claim that 99.5% of allcompanies are looking to improve their data […]
