There are many symbiotic connections in marketing: processes and software, email and mobile, marketing itself and sales, and the big and obvious one, of course, customer and company. Another primary pairing that has evolved in recent times is CRM-email. CRM, as you’d know, is both the process of customer relationship management and the software, platform […]
All the marketing professionals keep raving about CRM tools like HubSpot, Marketo, or Salesforce. However, if you are a small business owner, you might not have enough resources or finances to invest in these advanced platforms. Nonetheless, you cannot overlook the importance of having a CRM tool. Why Should You Invest in a CRM Tool? […]
Customer Relationship Management (CRM) and email marketing— two buzzwords that share a few things in common. For one, they place the customer in focus. Two, separately and together, they facilitate complete marketing automation. According to a 2019 survey, 53% of marketers voted email, CRM, and marketing automation among the most effective kinds of marketing technology […]
Lead generation is not a new concept in the business world. Reaching out to people interested in your products or services and converting them into customers has been an age-old practice underlining business growth. However, as competition grows and the mediums for pushing out brand information transition from billboards, TV, and print ads to online […]
In marketing, every function is hyper-focused. Email marketing, for instance, deals with a particular platform, a specific technology, and a unique way of reaching the customer. But, the customer is the common thread. Succinctly, everything starts and ends with the customer in marketing. Marketing and customer relationship management (CRM) have thus become intrinsically linked in […]
Many CRM users, especially salespeople, live in Gmail. Because of this, a number of CRM vendors have developed Chrome extensions that provide access to CRM functionality within consumer Gmail and business Gmail (Google Workspace). A Chrome extension is a software program that adds functionality to the Chrome browser. Historically, Chrome extensions have had little to […]
With a fair amount of omnichannel marketing adoption, marketers today aren’t just relying upon a single marketing channel. There are chances that you want to target audiences on different platforms for a 360-degree persuasion (in a positive way of course). For instance, when a prospect browses certain products on your website, based on that search, […]
Every business is using CRM systems in order to optimize their day-to-day tasks with the help of technology advancements, which facilitates more effective interaction with the customers and builds stronger relationships. CRM tools offer great insights into the customers and that can help you to send relevant communications. Irrespective of the size of your business […]
CRM (Customer Relationship Management) is an integral part of every business model. It helps to not only collect customer information but also get a clear picture of how your marketing campaigns are performing. As far as marketing is concerned, with time, it has expanded to emails, social media channels, and every other platform on which […]
Have you recently eyed that perfect level of synchronization between your sales and marketing teams? Surely, you are always striving for that optimal space where both the functions read from the same page concerning customers? In the current competitive market, every single customer has to be handheld efficiently by both the teams without a hiccup […]
