Big data is all around us – whether or not that fact occurs to us on a daily basis. Well, for all of you marketers out there, it surely does. Data has become one of the most important indicators of the success or failure of a marketing strategy. You rely on the insights derived from […]
As online users, we all produce large amounts of data. If you are on Facebook, Amazon or any other online network, your behaviour is saved as data – and this data generates value for those platforms: they know what you like, what you do, what you click. They even know if you’re pregnant before you […]
Gone are the days when data scientists were the only ones to get their hands on raw data. Gone are the days when they were the only ones handling analytics. Today, with data growing in size by the minute, it is crucial for people on different levels within an organization to have both access to […]
In our latest whitepaper, we tackle the biggest challenges e-commerce businesses are facing: understanding your data in general and, more precisely, your customer acquisition costs (CAC). You can sign up and download the PDF right here – it’s full of inspiration, useful tips and actionable insights for you to step up your marketing game.
Adverity was out in force for the 2018 DMWF (Digital Marketing World Forum) Expo Global in London. As well as being a sponsor and exhibitor at the event, attendees were also treated to a compelling talk from Adverity’s own Fabio De Bernardi (Country and Sales Manager for the UK).
We’re happy to announce our partnership with Google Data Studio, which allows for a seamless connection between Adverity DataTap and Google’s dashboarding and reporting platform.
Google Workspace users can present real time data in Google Slides. Until Google introduced this functionality, charts had to either be pasted as images into Google Slides or they had to be created using shapes. When the underlying data changed, a more up-to-date chart image had to be pasted into the slide or the shapes […]
If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well. Fashionette is a young German e-commerce company, which sells designer handbags through its online shop. The company was founded in 2008 and has overseen impressive growth […]
Now that we know what ETL is all about, it’s time to add another little-known abbreviation to the bunch: ELT. Yes, it almost looks the same, too.