Once you have all the data in one place, it’s time to put it to use. Here are 3 tips on how to set up your visual data stories to drive business growth.
Becoming data-driven is not easy – but here are a few small steps you can take to better understand your audience, gain better insights from your data, and keep on top despite the COVID-19 pandemic.
Head of Business Intelligence, Maximilian Nierhoff, and BI Engineer, Tobias Düperthal, on how data analytics can be the driving force behind a fast-growing online retail business. With over 3 million site visits a month and an impressive 96% customer satisfaction rate, online luxury fashion retailer Fashionette is one of the most popular online stores for […]
In the latest Bitesize webinar, Adverity’s Andy Fairclough and Joe Caston explain what data governance is and how best to implement it. Here we outline their 7 key building blocks for creating the right data structure for your business.
Customer Relationship Management (CRM) and email marketing— two buzzwords that share a few things in common. For one, they place the customer in focus. Two, separately and together, they facilitate complete marketing automation. According to a 2019 survey, 53% of marketers voted email, CRM, and marketing automation among the most effective kinds of marketing technology […]
Today marks the inauguration of our shiny new blog. If that news alone isn’t enough to stir up a palpable sense of excitement, you better strap yourselves in and listen up.
Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable. We know, it’s a painful truth.
Advertising is not what it used to be. With the growing prominence of the internet and social media in the day-to-day lives of users, its nature has changed tremendously.
You can’t do business if you don’t know your customers well enough. It’s no secret, we all know it. So learning about what your customers really want, need and are willing to spend their money on is somewhat of a main priority.