If you have recently taken the tough (and wise call) to outsource your email marketing, then you’d know a lot is riding on that decision. You’re also, probably, looking to take it a little easy as you have experts aiding you with this complex, lucrative function. Well, think again. If you have decided to depend […]
Marketers often face a dilemma: how to split the available budget between conversion-focused campaigns and the brand-building ones? Here are the top three tips on how to make the balance work.
Are you starting up with a smaller outfit that needs to focus on its email marketing to best reach its audience? If you are a newly minted entrepreneur, chances are you and your team can quickly get overwhelmed by trying to handle and juggle everything. You can benefit hugely by looking to augment your in-house […]
For small business owners and marketers of small businesses, it can feel like a lot of marketing strategies are out of reach. You’re not sure where they fit into your marketing mix or how they can work for your specific marketing goals. Luckily, email marketing is not only attainable for small businesses, but it’s effective […]
As a marketer, sending out emails to subscribers and getting little to no positive results is disappointing. It can also be an indicator that it’s time to take a step back and assess the impact of your email marketing strategies.
Just like many other marketers, I did value agile marketing but did not take it too seriously. However, that was until I recently got in touch with different email geeks to know their views on email marketing trends for 2021, and most of them rooted for this trend in 2021 and beyond! That’s because email […]
The media and entertainment industry is evolving at an accelerated rate. But what role will data-driven marketing play in this rapidly changing landscape, and how can media and entertainment companies use data to better track their ever-changing audiences?
Here are the 5 key takeaways from our chat with Mindshare’s Jhon van der Ceelen on how to properly formulate and connect KPIs. Last week, we had a great chat with the fantastic Jhon van der Ceelen, Business Intelligence Director Data & Technology at Mindshare, on how to avoid headless chicken marketing and connect your […]
Today marks the inauguration of our shiny new blog. If that news alone isn’t enough to stir up a palpable sense of excitement, you better strap yourselves in and listen up.
In today’s age of digital technology, social media and a growing variety of smart devices, users are leaving an ever-bigger trace of their activities online. They interact with brands through social networks, email newsletters, ads, websites and forums, among others, and they do so from a number of different devices – from smartphones and tablets […]