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Inbound marketing is monumentally popular given the prominence and ease of marketing on channels like email. Through these channels, you can create meaningful content full of useful information and even foster a relationship with customers and other businesses. On average, email marketing yields $44 for every $1 spent, making it a particularly effective lead generator. […]
Reading Time: 5 minutes There’s no doubt that influencer marketing has unmatched penetration. Everybody from retailers to creatives has taken to the trend like fish to water. Statista found that nearly 70% of companies (with 100+ employees) plan to use influencer marketing campaigns in 2021. The writing on the wall is pretty clear. COVID or […]
TABLE OF CONTENTS Introduction Remember your science class at school in which the teacher explained the concept of “drip irrigation”? Well, if not, let me help you brush it up. Drip irrigation serves as the most systematic method to deliver water and nutrients to the crops, thereby facilitating their optimal growth. By using this technique, […]
“Unless you have the (wo)manpower, free time, and capital to individually build a personal relationship with each one of your prospects and customers, email should be your best marketing friend.” HubSpot That email is not dead is a given, if you have looked at email marketing growth statistics from 2020 and 2021. In 2020, the […]
In the marketing world, cold emailing is a strategy that many shy away from. They think it’s spamming (it arguably is), it’s too complicated, or they don’t know where to start. Yet, many in the B2B space insist on cold emailing as a lead generation strategy. For industry professionals, when done right, cold emails are an […]
Leveraging the benefits of Anywhere Operations, where companies join technology, processes and people into a harmonized environment, brings new ways of improving marketing results.
Email marketing is a powerful way to nurture leads, delight customers, boost loyalty, and drive more sales. With email marketing automation, you can do all of the above – effortlessly, cost-effectively, and at scale. Email marketing automation is about automatically sending emails based on specific triggers or schedules that can be easily set up in […]
Digital marketers are busier than Hallmark during the holidays. They need to take care of a lot of things right from ensuring that bestsellers are in stock to promoting them and wooing customers to building lasting relationships with them. During the holidays, when people are in the buying spirit, you want to ensure they spend […]
Moving one step forward from just tracking KPIs to dashboards that show future outcomes, based on the intelligence behind the data, may be the only true remaining competitive edge a marketer can get in this day and age.