Effective data analytics can provide the means to drive your business forward. Whether you’re a company doing your marketing in-house, or you’re an agency doing the job on behalf of someone else, your marketing efforts need to be always in line with your – or your client’s – business objectives.
More than 1.7 billion people worldwide use Facebook. That’s almost 25% of the Earth’s population – a colossal number. Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. And if you’re not active on Facebook, chances are, your competitors are. This […]
Big data is all around us – whether or not that fact occurs to us on a daily basis. Well, for all of you marketers out there, it surely does. Data has become one of the most important indicators of the success or failure of a marketing strategy. You rely on the insights derived from […]
As online users, we all produce large amounts of data. If you are on Facebook, Amazon or any other online network, your behaviour is saved as data – and this data generates value for those platforms: they know what you like, what you do, what you click. They even know if you’re pregnant before you […]
About to abandon Facebook marketing? Given up hope of ever reaching your target audience? I know how you feel! Capturing the attention of your audience is increasingly difficult — whether because of Facebook’s latest algorithm changes or the constant uptick of shared content in the news feed. Not long ago, writing a Facebook post and […]
Not too long ago, a Twilio study found that email is one of the preferred channels for 83% of consumers when talking to businesses. Plainly, email marketing works. But when someone hands you their email address, they’re placing trust in your business, and you have a responsibility to protect and nurture this trust. This understanding […]
Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it. Gartner said it, too. And while determining the financial impact of your marketing efforts is crucial, it is easier said than done. Naturally, the main reason you’d want to measure your ROI is to avoid spending […]
A best practice for B2B marketers is to include a call to action (CTA) image at the bottom of every blog post. When a visitor clicks on the CTA image, they can be directed to a landing page that provides a free offer. A common process for creating a marketing call to action graphic is […]
Imagine doing marketing without any tech tools. How is that for a picture? Not great, we know.