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eCommerce has hit an all-time high, and online retailers need to use every tool at their disposal to cut through the noise. Fortunately, the data that can help marketers make better decisions is more abundant than ever – but the potential of this data is often left untapped. By combining Shopify data with data from […]
What is dropshipping? Diving into the world of dropshipping can be an exciting avenue for business owners interested in simplified eCommerce. Instead of handling and storing products on your own, you work with third parties to supply your customers. There are plenty of interesting factoids to consider when becoming a dropshipper, which we’ll explore here. […]
Given how tumultuous a year 2020 proved to be for so many, you’d imagine that the sensible among us would refrain from making any bold predictions for 2021. After all, who could have foreseen that last year we’d spend over three trillion minutes in Zoom meetings or that we’d all become so obsessed with baking […]
Head of Business Intelligence, Maximilian Nierhoff, and BI Engineer, Tobias Düperthal, on how data analytics can be the driving force behind a fast-growing online retail business. With over 3 million site visits a month and an impressive 96% customer satisfaction rate, online luxury fashion retailer Fashionette is one of the most popular online stores for […]
In 2017, retail e-commerce sales had their moment on the global stage: They exceeded $2 trillion, a nearly 25% increase from the year before, according to findings by eMarketer. Mobile, too, played a key role, as m-commerce accounted for almost 60% of all digital sales.
In our latest whitepaper, we tackle the biggest challenges e-commerce businesses are facing: understanding your data in general and, more precisely, your customer acquisition costs (CAC). You can sign up and download the PDF right here – it’s full of inspiration, useful tips and actionable insights for you to step up your marketing game.
If you want to read the full case study as a downloadable PDF, you can get it here. A German version of this blog post is available as well. reBuy is a reCommerce company based in Germany, founded in 2009. Their online product recycling platform allows users to sell and buy used goods from 14 […]
We’ve just finalized our study into how online retail brands use data to support decision making within their organization. What our research uncovered might surprise you. Though before we take a look at some of the findings, let’s gain a greater context to the problem.
In a tough and ever-changing market, both traditional retailers and eCommerce companies need to continuously optimize their operations by using data-based insights. Here are the 3 most important elements that your marketing analytics stack should include if you want to stay ahead of the competition.
At the center of all marketing efforts in e-commerce is email marketing. According to Data and Marketing Association, for every $1 you spend on email marketing, you can expect an average return of $42. Email marketing, when done correctly, can be responsible for a good percentage of your total e-commerce revenue. People are almost drowning […]