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Updated: May 5th, 2021. When I first heard about Google Tag Manager (GTM) in early 2013, I felt a bit confused. At that time I had no idea that tag management was a thing at all, so naturally, I found myself questioning what is Google Tag Manager? What’s the difference between Google Analytics events and GTM events? And nowadays I actually […]
Updated on November 1st, 2019 Whether you are using Facebook Ads or Google Ads (Adwords) to get paid traffic to your site, there is a big probability that to some degree, the data reported in those platforms do not match with what is being reported in Google Analytics. And if you have an online store […]