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“Isn’t it ironic? Don’t you think?” — Alanis Morissette Many people struggle with irony in their writing, despite the media fable that everyone born after 1965 lives a life so deeply entrenched in irony that we can’t handle a direct assertion. Many bloggers are sarcastic and snarky (nastier forms of irony generally intended to deride […]
In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. For marketers everywhere who were looking to connect directly with their target audience and create brand awareness, turning to Facebook or Instagram became an obvious choice. Despite promising […]