The COVID-19 pandemic has brought a host of challenges to every industry – and the automotive industry is no exception. Adverity’s Marija Traut covers 5 key lessons that automotive marketers can take from the past 12 months.
The role of marketing is changing. The role of the marketing professional, too, is changing as a result. But what exactly are those changes, and what is their impact on players in the industry? Decreasing budgets is, in fact, a main talking point. According to recent findings by Gartner’s CMO Spend Survey 2017-2018, marketing budgets […]
In today’s world of information-, product- and service overload, attracting and retaining loyal customers is crucial. Advertising agencies and brands alike, thus, need to make sure that the latter enjoy a positive image throughout the web: A task that is not always easy to achieve – and especially not when it comes to digital advertising.
In marketing, every function is hyper-focused. Email marketing, for instance, deals with a particular platform, a specific technology, and a unique way of reaching the customer. But, the customer is the common thread. Succinctly, everything starts and ends with the customer in marketing. Marketing and customer relationship management (CRM) have thus become intrinsically linked in […]
Ever wonder how successful social media marketers manage their day? Or how they accomplish all that they do while building a thriving business? I’m excited to announce my new podcast! In the first episode of “Brand Authority,” I tackle this topic. I walk you through the 6 habits I’ve witnessed in every successful social media […]
As a rapidly growing platform, TikTok is a topic of interest for many marketers, so getting the basics is important to understand how they can use this network to reach the customers of tomorrow. TikTok is an explosively growing video sharing app, with 800 million active users worldwide, despite being launched only 4 years ago […]
Technology businesses, including SaaS companies, are rich in data but they’re not always the best in utilizing all the benefits coming out of it. SaaS marketers could raise their game massively by pulling information out of silos and unifying it into one holistic database of all business and marketing data.
Most marketers think that improving website performance is a technical thing. And it is, but only to a certain extent. There are many areas where a skilled marketer can make a difference, and turn the company website into a real business performer.