Optimisation is one of my favorite words and it’s definitely not used enough in the digital marketing industry. We like the new shiny objects like ‘Clubhouse’ and we’re very quick to jump onto something new. But what about optimising what you already have? Optimisation is an ongoing process where you try something, figure out if […]
Reading Time: 4 minutes Social media has over 3.484 billion users, which translates into nearly 40% of the world’s population. This makes it one of the best places to market your brand and reach your target customers. However, with changes in algorithms and ever-increasing competition, it can be difficult to stand out from the crowd. […]
Veterans Day, the federal holiday on November 11 each year, also known as Armistice Day or Remembrance Day, has people searching for quotes about veterans today. Words of Remembrance, inspiration, encouragement and thankfulness to the veterans and active duty military that served so selflessly for our freedom, can be printed on cards, posted to a […]
Reading Time: 8 minutes In 2007, I moved from a small town in Ohio to the major city of St. Louis. If you’ve ever heard me speak on blogging, you may have heard this story. Because it was within a few years of moving that I started an internet marketing company, and within a couple […]
Reading Time: 4 minutes Hitting organic social media goals can be tough. Engagement is a metric that most are shooting for but few rarely hit the targets they set. Many are constantly stumped wondering: how do you build social media engagement? And more importantly, how do you maintain social media engagement? In this article, I’ll […]
The media and entertainment industry is evolving at an accelerated rate. But what role will data-driven marketing play in this rapidly changing landscape, and how can media and entertainment companies use data to better track their ever-changing audiences?
The media business is tough. You need to keep a close eye on your audience, your competitors, new emerging platforms… but all this gets a lot tougher if you don’t monitor the right KPIs.
Updated: July 2020 Times change and so must your social media campaigns. The ideas within your strategy that worked last year may no longer elicit the same results. People want more. Your audience craves more, and in today’s environment, they’re demanding more than ever. So, what’s the answer? You could write, design, and share 24/7. […]
Sun Tzu, a Chinese military general who wrote “The Art of War” once said, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” And so it is with any social media campaign embarked upon without strategy or tactics. No matter the situation — when the two aren’t […]
Winston Churchill famously said, “Those that fail to learn from history, are doomed to repeat it.” There’s a lot to learn in looking at past social media trends. It shines a light on what worked, what didn’t and more importantly: It unlocks opportunity for future endeavors. So what are the trends shaping 2017, and how […]
