Sun Tzu, a Chinese military general who wrote “The Art of War” once said, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” And so it is with any social media campaign embarked upon without strategy or tactics. No matter the situation — when the two aren’t […]
Winston Churchill famously said, “Those that fail to learn from history, are doomed to repeat it.” There’s a lot to learn in looking at past social media trends. It shines a light on what worked, what didn’t and more importantly: It unlocks opportunity for future endeavors. So what are the trends shaping 2017, and how […]
Struggling to find great content to share on social media? Feel as if you’re endlessly searching for that perfect piece of content? If you’ve felt overwhelmed by planning, organizing, and posting to social media, you need a calendar. But I get it. Creating a social media calendar from scratch can feel daunting. To help you […]
How would you rate your social media productivity? Would you say it’s a battle you might win, but tend to lose more often than not? If so, don’t beat yourself up. Staying productive while managing social media is tough. It requires: Organization Awareness Commitment But the great news? Each of those skills is attainable with […]
Are you using visual content within your social media posts? Want to know how you can make the most of visual marketing on Facebook, Pinterest, Instagram, and more? Sure you do! Because here’s the reality. If you’re not creating visually appealing content that captures audience attention, your competition is. Graphics can tell your company story, boost […]
Would you like to use video in your business, but don’t know where to get started? Want to create videos you can share on social media, but struggle to find the right tool? I have good news! You can create branded video content without the stress or worry. And you can do it in a matter of minutes. […]
It has never been easier to buy, work with and analyse your paid marketing activities. Self-service tools like the Facebook Ad Manager or LinkedIn Campaign Manager are by far the most user-friendly media buying tools on the global market. No wonder these tools help bring in the big bucks for these companies. But these social […]
Ever leave a conference and wish you’d connected with more people? Or worse yet – realize you didn’t capture any contact information, making event follow up next to impossible? Yep, we’ve all been there. Whether it’s a lack of preparation or a whirlwind event, showing up without a plan is an immediate fail. But there […]
Updated: May 2020 There’s a lot of advice out there about writing better social media content. Everything from when to post to how and what to write. Problem is, those tips are meaningless when used on their own. The key to writing great social media posts is incorporating a variety of elements. So how do […]
We all know that social media success doesn’t happen by accident. It’s planned for. But without a roadmap, it’s tough to know what you’re working towards. That’s where a social media checklist comes in. Rather than hopping online without focus, you act on purpose. It becomes your guide and directs everything you post. If you’re […]
