Return-on-investment (ROI) is likely to be the most important metric for just about every CMO. There, we said it. Gartner said it, too. And while determining the financial impact of your marketing efforts is crucial, it is easier said than done. Naturally, the main reason you’d want to measure your ROI is to avoid spending […]
From brand awareness to reach, TV advertising achieves multiple goals. But most marketers find it hard to measure the impact on website and online shop traffic – and therefore on sales. I am sure that most marketing executives will agree that it’s a real struggle to find the right TV attribution strategy. From tech to […]
Hi, I am Nico and I just started a new job at Adverity as Content Manager.
Do you sometimes think about using data-driven insights to run efficient advertising campaigns? Do you wonder why everyone’s so excited about it? Particularly since your efforts to increase advertising ROI by using data have failed until now…
In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. For marketers everywhere who were looking to connect directly with their target audience and create brand awareness, turning to Facebook or Instagram became an obvious choice. Despite promising […]