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For small business owners and marketers of small businesses, it can feel like a lot of marketing strategies are out of reach. You’re not sure where they fit into your marketing mix or how they can work for your specific marketing goals. Luckily, email marketing is not only attainable for small businesses, but it’s effective […]
Could Chromebooks be the sleeper device that IT managers have been waiting for? Ever since laptop computers first became widely adopted within corporations, IT departments have been responsible for imaging machines, updating software and providing remote technical and application support to salespeople and other mobile users. Any time a notebook computer breaks, is lost, stolen, […]
For anyone who is in sales and who uses either Google Workspace or Gmail, there’s a new sales productivity platform from Cirrus Insight that’s worth taking on a test drive. Cirrus Insight’s flagship product was a Chrome extension for Gmail to Salesforce integration. Recently, the company expanded its offering to become a a broad and […]
Email is one of the most important tools in your event marketing toolbox. Easy to create and ultra-affordable, email makes it easy to promote your event to tens of thousands of people with a single click. Event marketing is even easier when you take advantage of email automation, which allows you to schedule a series […]
Ever wonder how to use social media to make sales? Or how to create a guided path to purchase through your social channels? You can… and believe it or not, it’s not as difficult as you think. Sure, packaging up your expertise and converting connections into leads can feel awkward. And who wants to be […]