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We eyeballed the data for more than a million Google My Business (GMB) websites across ten countries to answer the question: Should a GMB website be your business’s only site? First — A Quick Primer on Google My Business Websites Any business that has a Google My Business profile (most do) can create a […]
Because Google has a sophisticated general search engine, there is an associated searching benefit to users of Gmail for Business (Google Workspace) and consumer Gmail users. That benefit is a set Gmail search operators that you can use to find specific emails anywhere within your Gmail account. Here are some of the ways you can […]
The author is a digital marketing consultant and SEM expert at Adverity client, Dreifive.
Updated: February 3rd, 2021 Site search tracking has always been a hidden gem for me when it comes to analyzing visitors’ behavior on a site. Why? Because you can quickly identify what your visitors are looking for on your site and whether you have to offer something relevant. Google Analytics 4 Enhanced Measurement is capable […]
Because Google is a search company at its core, there is a collateral search benefit to users of Gmail for Business (Google Workspace) and consumer Gmail users. That benefit is a set Gmail search operators that you can use to find specific emails anywhere within a Gmail account. Here are some of the ways you […]
In September, 2016 Google rebranded Google Apps [for Work, for Education] to G Suite. In October, 2020 Google rebranded G Suite to Google Workspace. In our opinion, Google Workspace is a much stronger brand name than G Suite. “Google” is better than “G.” “Workspace” is better than “Suite”, especially in today’s world. What we observed […]
The search marketing industry is built to run like a macroeconomy. What do I mean by that? Search results are resources. Websites are businesses. Users are people. Supply and demand are in effect. Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). Let me break this […]
Did you know that 90% of purchases take place in physical stores? Did you know that 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours? Surprised? The number is only growing. People often visit local stores to buy things such as groceries, products, gadgets and the list […]