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For small business owners and marketers of small businesses, it can feel like a lot of marketing strategies are out of reach. You’re not sure where they fit into your marketing mix or how they can work for your specific marketing goals. Luckily, email marketing is not only attainable for small businesses, but it’s effective […]
All the marketing professionals keep raving about CRM tools like HubSpot, Marketo, or Salesforce. However, if you are a small business owner, you might not have enough resources or finances to invest in these advanced platforms. Nonetheless, you cannot overlook the importance of having a CRM tool. Why Should You Invest in a CRM Tool? […]
When a small business owner or manager decides to make the move from free consumer email addresses (e.g., firstname.lastname@example.org) to custom email addresses (e.g., email@example.com), there are a number of business email options. Aside from Microsoft, two of the most popular business email providers are Rackspace and Google. As service providers, Google and Rackspace differ […]
Email is often underutilized by small, local businesses despite the fact that it boasts a whopping 122 percent ROI — more than four times that of social media and direct mail. Whether you own or operate an auto repair shop, landscaping business, tax preparation service or other local business, here’s how you can leverage the power […]
By Thomas on November 16, 2020 Whether or not your small business is digitally based or brick-and-mortar, digital marketing is crucial. The speedy development and growing dependency on technology has made digital marketing arguably the most effective way to spread the word about your business. It’s more important than ever before to refine your operation’s […]