Did you know that 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours?
Surprised? The number is only growing. People often visit local stores to buy things such as groceries, products, gadgets and the list goes on.
Most of all, 28% of local searches become purchases.
So having a foolproof local SEO strategy is a no-brainer as it generates you more sales and better conversions.
Because better local SEO is what puts you ahead of your competitors. When you start ranking better than your competitors, your sales will grow automatically.
But here’s the thing: local SEO is not easy.
Why? You need to implement a wide range of local SEO strategies ranging from optimizing your content using local SEO keywords to listing your local business to managing your customer reviews to submitting your NAP (Name, address, and phone number) to various local directories and so on.
That’s why you need to have access to the RIGHT tools to save your time and outrank your competitors.
So if you’re someone who’s looking for the best local SEO platform tools to triple or even quadruple your local search rankings, this post is a treat for you.
Without further ado, let’s discuss some of the best local SEO tools to use in 2020.
10 Best Local SEO Tools to Boost Your Search Rankings
1. Listing Management from SEMrush
SEMrush is an all in one SEO toolkit that is used by more than 6 million people worldwide.
It’s also the same SEO tool that we’re using at BloggersPassion for more than 5 years. SEMrush offers a dedicated list of local SEO software tools to create a solid local SEO strategy.
It offers an incredible local SEO platform called “Listing Management” which helps you grow your local SEO efforts.
Here’s how it works.
Distribute Business information
Track Local Rankings
Manage GMB (Google My Business) and Facebook listings
Monitor Reviews and User Suggestions
Overview Locations in One Place
Here’s how it looks like;
Important: Currently the listing management tool is only available for the United States, Germany, France, United Kingdom and Australia.
Here are some of the features of local SEO platform tools from SEMrush.
Quick note: We’re ONLY mentioning features that are offered in local SEO software from SEMrush and NOT including the entire list of features of SEMrush. It offers more than 45 tools with a ton of features!
Access to Listing Management tool which helps you manage and distribute your business information
You can track all your customers’ reviews in one place and work with your customer ratings effortlessly
Access to Position Tracking tool
Access to On Page SEO Checker
Access to Social Media Toolkit
You can use the following link to grab a FREE account of SEMrush Pro (which is worth $99.95) absolutely free for the next 30 days.
Try SEMrush 30 Days Free Trial
Their Listing Management tool helps you upload your business information in various dedicated directories automatically
Analyse any of your competitors’ SEO strategy
The ability to track your daily online performance with their “Position Tracking tool”
You can research millions of keyword ideas using their keyword research tools
Using their social media toolkit, you can Post and schedule updates on various social media networks and other channels such as Facebook, Google My Business, from one place
Analyse your competitors’ ad copies and find any domain’s paid strategies
Gives access to on page SEO checker which helps you properly optimize your content for better organic growth
SEMrush is an all in one SEO toolkit which gives you access to over 45 amazing tools ranging from organic research to backlink audits to keyword magic tool, brand monitoring, site audits and so on
SEMrush doesn’t offer you EXCLUSIVE pricing on their local SEO software tools as you’ll need to buy their whole SEO suite and their pricing starts at $99.95 per month
If you’re looking to save more on SEMrush, you should consider purchasing their annual plans so you can save 16% instantly.
SEMrush offers 3 pricing packages which are;
Pro plan costs $99.95 per month and perfectly suitable for startups and in-house SEO experts with a limited budget. Here’s what you’ll get with this plan;
Results per report: 10,000
Reports per day: 3000
Keywords to track: 500
Pages to crawl: 100,000
50 profiles for monitoring and 10 profiles for posting
Scheduled PDF reports: 5
Guru plan costs $199.95 per month and is suitable for small businesses and agencies. Here’s what you’ll get with this plan;
Results per report: 30,000
Reports per day: 5000
Keywords to track: 1500
Pages to crawl: 300,000
Social media profiles: 100 (for monitoring) and 30 for posting
Scheduled PDF reports: 20
Branded PDF reports
Business plan costs $399.95 per month and is perfect for big startups and agencies. Here’s what you’ll get with this plan;
Results per report: 50,000
Reports per day: 10,000
Keywords to track: 5000
Pages to crawl: 1,000,000
Social media profiles: 300 for monitoring and 50 for posting
Scheduled PDF reports: 50
White label PDF reports
Product Listing Ads
Access to Google Data Studio Integration
The ability to import your rankings from third-party tools
So what are you waiting for? You can use the following link to try SEMrush free for 30 days.
Try SEMrush Pro 30 Days Free Trial (Worth $99.95)
Quick note: If you want more limits along with Historical data, you should go with their Guru plan. You can use the following link to grab a 14-day free trial.
SEMrush offers a 7-day refund policy. So if you’re not happy with their features or tools, you can ask for a refund within 7 days.
You can simply send them a request via email@example.com or using their website’s contact form and they will refund the payment made if the request is made within 7 days after signing up or your first charge.
2. Moz Local
If you want to maximize your local SEO reach, Moz Local is for you which gives you access to all the local SEO tools you need to improve your local presence.
Moz Local helps you effortlessly manage your business listings across all the major online directories and eliminate all the duplicate listings (or wrong information) about your business.
Here’s how the Moz Local dashboard looks like;
Important: Moz Local currently supports the purchased management of US, UK, and Canadian business listings.
Real-time profile management
Location data management
Local data cleansing process
Duplication of data automatic removal
Local SEO review management
Access to both Facebook and Google integration
Social media posting
Automatic notification alerts
Access to 24/7 customer support
Unlike SEMrush, Moz Local offers exclusive pricing so you’ll be paying only for the local SEO software tools instead of the whole Moz SEO suite
The pricing is affordable when compared to SEMrush as Moz Local pricing starts at just $129 per year whereas SEMrush pricing starts at $99.95 per month
You can easily identify and delete duplicate listings
You can easily respond to the latest reviews without leaving your Moz Local dashboard
You can effortlessly post updates across various channels including Google, Facebook and other directories
Unlike SEMrush, you will only get access to the Moz local SEO tools. So if you need access to keyword research, link building, site audits tools, you’ll have to separately pay for their Moz Pro plans.
Moz offers 3 pricing packages which are;
Lite plan is best suited for starters with limited budgets as it costs you $129 per year and you can easily manage your local SEO listings along with the following features.
Automated Location Data Distribution
Continual Syncing of Location Data
Standard Directories Submission
Data Aggregator Submission: Factual
Data Cleansing Process
Automated Duplicate Deletion
Google & Facebook Integration
Activity Feed & Notification Alerts
Preferred plan costs you $179 per year and it includes every feature from their “Lite” plan along with;
Social media posting and
Elite plan is their advanced plan which is best suited for agencies and it costs you $299 per year. You’ll get access to all the features from their “Preferred” plan along with additional directory submission such as Yellow Pages & DexKnows.
If you’re not happy with their tools and features, you can mail at firstname.lastname@example.org from your account email and provide the last 4 digits and the name on the card that was charged. They’ll look into the issue and act accordingly. Currently, Moz doesn’t offer pro-rata refunds for annual subscriptions.
If you’re looking for an all in one local SEO marketing software toolkit, BrightLocal is a great choice for you.
BrightLocal provides you all the tools you need to control your local SEO, business listings, and online reputation. If you want help with your local SEO listing reputation management, citation builder along with lead generation, BrightLocal has all the tools for you.
Here’s how its local search audit looks like;
As you can see above, you can review and monitor your local SEO performance including local listings, search rankings, GMB listings, reviews and ratings from one place.
Access to Local SEO platform tools (to track your keyword rankings, perform site audits and so on)
Access to Reputation Manager
Access to Citation Builder
Access to Agency Lead Generation tool
Google Analytics Integration
Google My Business Insights Integration
Facebook and Twitter Integration
BrightLocal is an affordable all in one toolkit to manage local SEO as you can perform site audits and track rankings in search engines
It also helps you with lead generation so you can easily convert website visitors into sales
You can build local citations and boost your local rankings using their local citation builder
Their reputation manager allows you to generate customer reviews, manage and monitor them without leaving the dashboard
No refunds are provided on any of their plans
BrightLocal offers the following 3 pricing plans.
Single Business is great for small businesses with up to 3 locations and it costs you $29 per month. Here are the limits and features you get with this plan.
3 Local Search Ranking Reports
3 Citation Tracker Reports
10 Google My Business Audits
1 Local SEO Audit Reports
3 Monitor Reviews
1 Get Reviews
3 Showcase Reviews
Multi Business is perfect for growing businesses where you can manage up to 6 locations which costs you $49 per month. This plan provides you the following features.
6 Local Search Ranking Reports
6 Citation Tracker Reports
30 Google My Business Audits
6 Local SEO Audit Reports
6 Monitor Reviews
3 Get Reviews
6 Showcase Reviews
White-label Reports & Emails
SEO Pro is great for agencies where you can manage up to 100 locations which costs you $79 per month. This plan provides you the following features.
Unlike the other local SEO tools mentioned on this list, this is unique and FREE to use. You can use the “Local SEO Checklist” website as a readymade checklist which helps you improve your on-page SEO, build citations, website auditing and so on.
If you’re running a local SEO strategy and looking for a handy checklist, you should definitely make use of this site as it provides an in-depth checklist of actions to perform.
You can also use their “Citation Submission Services” for automatic directory submission and the pricing varies according to the platform.
Have a look;
You can visit their Citation Submission Services page to see a list of all the directories along with their pricing options and see if they are any help for your business.
All Things Related to Google
Top Business Directories
Citation Submission Services (paid)
Customer Reviews & Testimonials
Website Content & Backlinking
Checklist for On-Page SEO Elements such as optimizing title tags, using structured data markup, optimizing images, setting up 301 redirects and so on
Checklist for All Things Related to Google such as creating
Checklist for Top Business Directories
Citation Submission Services (paid) ranging from Synup to Yext to Moz Local
Checklist for Build Citations
Checklist for Customer Reviews & Testimonials
Checklist for Website Content & Backlinking
It’s just a 30-point checklist but you need a set of tools to start working on the list of items on those checklists!
It provides a 30-point local SEO checklist which is completely free to use. But if you want to outsource citation submission, then there are multiple packages available from $0.50 per submission and goes all the way up to $999 per year.
Places Scout is an all in one automated SEO software tool that helps you with local search optimization.
It provides you all the local SEO tools you need for keyword research, lead generation, rank tracking, business reputation monitoring and so on.
Here’s how their ranking summary data looks like;
Online review monitoring
Business listing audits
You can perform on-page keyword analysis
You can track your rankings on both organic Google search and Maps
You can easily audit and fix your business NAP (Name, Address, Phone) listings from one place
You can review all your customer reviews
Their citation builder helps you easily compare your client’s citations in relation to their competitor’s citations and learn where they have citations
Easy to use interface
Your local business data is fully exportable to multiple formats including PDF, Excel, HTML and CSV
Faster and responsive customer support system
Above all, their Rank Tracker works in over 50 countries using each country’s respective Google servers
Although they provide a ton of tools to local SEO marketing software but their data needs to be more accurate
Currently Places Scout doesn’t offer any standard pricing packages as you need to request a free demo or fill out the package request form through their Pricing Packages page. Select how many tools you want and submit your information to know your exact pricing details.
If you like to talk to their customer support team over the phone, you can call directly at (714) 604-1604 (timings: from 8AM-5PM PST)
Synup is an extremely popular digital profile and reputation management platform that is used by more than 170,000s of companies worldwide. Synup enables brands to deliver relevant and trusted content for all locations & devices.
Create and deliver relevant business content to your customers across all the channels including search engines, social media, voice search and digital profiles
The ability to automate all review management from one place
Easy to manage listings via API
The ability to automate the multi-site NAP checking process
You can run a free listings scan of your business
Get real-time content suggestions
Optimize your content for voice search
The ability to monitor, generate and respond to reviews for your business without leaving the dashboard
Easily track your local business performance across search and social platforms
It is extremely user-friendly
The ability to automate listings creations and review generations
Lack of customization on the reports (otherwise it would be fantastic to create white-label reports using Synup)
There are no dynamic pricing packages provided on Synup. You need to book a demo, describe your business and talk to their customer team to find the right pricing plan for your business.
Want to start using Synup to improve your local search optimization? Then use the following link to get started with it.
Do you want to visualize how you rank in different parts of the city or town? Then, you should definitely try the local search tool from Local Falcon.
Local Falcon provides you a unique rank tracker that is exclusively designed for Maps. It also provides you real-time analysis so you can instantly run scans, see results, and start fixing issues if any.
Basically what this tool does is that it displays Google My Business (GMB) rankings for listings that display either in the Maps portion of the organic search or from a search in the Google Maps.
It’s the first rank tracker designed specifically for Maps
Provides actionable tasks to improve your local rankings
Run scans and see results
Provides real-time analysis
Gives you extremely useful insights into local pack rankings
Provides you a smart way to visualize how you rank in different parts of the city or town
Affordable pricing plans (just $10 for 200 credits)
Dedicated Google Maps rank tracking tool for local businesses
Provides you the best local SEO suite for managing Google My Business (GMB) listings
Only useful for Google My Business listings including Maps
One of the best things about Local Falcon is its pricing model as it’s only $0.05 per scan point. That means, you will only pay for what you use.
Here are few more SOLID SEO tools worth trying (along with their reviews):
Final thoughts about the best local SEO software tools
If you want to attract more local customers to your business, you need a local SEO strategy. The amount of local searches performed are only increasing rapidly throughout the world.
So having access to the right local SEO marketing software can save your time and help you properly maintain your local activities such as reviews, feedback, keyword tracking, business listings and so on.
So what are your thoughts about the local SEO tools mentioned on this page? Did we miss any of your favorite tools? Share your thoughts in the comments.