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From a traditional marketing standpoint, there’s a simple answer to the question, “What’s the difference between content marketing and copywriting?”
Content marketing means creating and sharing valuable free content to attract and convert prospects into customers — and customers into repeat buyers.
Copywriting gets a reader to take a specific action. Sometimes that’s making a purchase, but it can also be subscribing to your email list or calling you for more information.
Content marketing is blogs, podcasts, and email autoresponders.
Copywriting is sales pages, ads, and direct mail.
Two different critters, right?
Well, not if you’re doing it right.
There are some blogs out there with seriously good content — and only a few readers. (Maybe yours is one of them.)
If you’re writing great articles that people would love to read, but you’re not getting the traffic you want, the problem may be ineffective copywriting:
Remember, copywriting is the art of convincing your reader to take a specific action.
And yes, it’s still copywriting if it takes place in a podcast or video … if you’re doing it well.
The thoughtful use of copywriting techniques on your blog will get readers to subscribe to your content, opt in to your email list, and share your great articles with other readers.
That’s how you build a large, loyal audience.
So, is copywriting everything?
Will the effective use of copywriting techniques propel you automatically into the ranks of the world’s most popular blogs?
If you do a brilliant job packaging and marketing crap, all you do is efficiently get the word out about how bad your crap is. Not the result you’re looking for.
Smart marketers still need to keep these principles in mind:
And, of course, always remember the first rule of Copyblogger.
Really good content is unsurpassed at building rapport, delivering a sales message without feeling “salesy,” and getting potential customers to stick around.
That’s why many of the sharpest copywriting minds now favor a “content net” approach.
They combine strategic copywriting with great content to get the best of both worlds. Which is exactly what Copyblogger’s been teaching readers since 2006.